Alright – so today we’ve got the honor of introducing you to Nate Daniels. We think you’ll enjoy our conversation, we’ve shared it below.

Nate , thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

My mission in life is to inspire and motivate the next generation of young people to reach their dreams. I’m a firm believer that every young person is one or two caring adults away from being a success story, and I apply that belief through my work. I’m the owner of Daniels Sports Performance, where we train athletes through strength, conditioning and speed development. In our program we motivate young men and women to be successful both on and off the field or court. I also regularly speak to youth groups, schools and on college campuses to provide young people with the tools and motivation to be successful both in sports, and in life. I’m also an author of two children’s books, So You Want To Be a Pro? and So You Want To Be A Hoop Star?, that both reached #1 New Release on Amazon. While the plot lines of each book surrounds sports, both books teach life lessons with each character overcoming adversity to achieve their dreams.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Growing up, I was very blessed to have amazing parents, coaches and mentors that inspired and assisted me in pursuit of my goal to play professional football. After six years of playing in the arena football league, I knew I wanted to help youth athletes pursue their athletic dreams. I was fortunate to have a long playing career that culminated with enshrinements into the Fairfax High School Sports Hall of Fame and the Ferrum College Alumni Sports Hall of Fame.

I founded Daniels Sports Performance, an athletic training facility that focuses on sports performance and athletic development, as a home for student athletes to reach their potential both on and off the field. We specialize in strength & conditioning, as well as speed, agility and quickness development. We also provide sport-specific skill training, coaching skills and techniques to improve in-game performance. Our training focuses not only on building great athletes but also on character development to ensure athletes can be successful beyond their playing days.

What sets me apart from others in this industry is my experience from playing at the highest level of sports and years of training athletes at all levels. I’m able to provide a blueprint to youth athletes and their families to help navigate their athletic careers. My goal is to help as many young athletes as possible, and I do that through training at Daniels Sports Performance, motivational speaking, and through my children’s books.

Let’s talk about resilience next – do you have a story you can share with us?

I opened the doors on the new location for Daniels Sports Performance in December 2019, and three months later, in March 2020, pandemic lockdowns began and the Governor of Virginia closed businesses in multiple sectors, including gyms and fitness facilities. The pandemic was a very trying time for all businesses in the fitness industry to navigate mandatory closures, and many businesses didn’t survive. However, I was able to use that time to move the business and my personal brand forward by writing my first children’s book, So You Want To Be A Pro? We also pivoted and provided online training options for athletes at home during the closures. And, once restrictions were lifted, we moved quickly to open our doors to provide training options for youth athletes and families during a time when sports seasons faced uncertainty to come back stronger than ever.

What’s been the most effective strategy for growing your clientele?

Your customers are oftentimes your best salespeople. I make sure to provide the highest level of customer service to all of the families and athletes that come into the program. I care about all of the families and athletes and am passionate about helping them reach their goals. When you provide a great service that gets results, your customers can’t wait to share with others.

Contact Info:

• Website: https://www.danielssportsperformance.com/
• Instagram: https://www.instagram.com/danielssportsperformance/
• Facebook: https://www.facebook.com/DanielsSportsPerformance
• Linkedin: https://www.linkedin.com/in/nate-daniels-757104220/
• Twitter: https://twitter.com/natedanielsdsp
• Other: https://www.tiktok.com/@natedaniels_1

Image Credits
Dawn Hobbs, OH! Shoot Photography