We’re excited to introduce you to the always interesting and insightful Natassia Wilde. We hope you’ll enjoy our conversation with Natassia below.

Natassia, thanks for taking the time to share your stories with us today So, naming is such a challenge. How did you come up with the name of your brand?

For a long time, I’ve been moving toward something I couldn’t quite name. Now I can. Lumina Studio is the home for everything I’ve created and everything I’m becoming. I’m still refining it. My website is a living thing like me! You can find my offerings now live at http://www.lumina-studio.net
Naming a business is important. It should reflect what you do and who you are, but also be memorable and easy for people to latch onto. Even if it’s a word that means nothing at first, it should feel like yours. Something that fits. Something that sticks. Something that speaks for you when you’re not in the room.
Lumina Studio is that for me.
It’s the space where all of my work finally lives together with clarity and intention. I know it might look like I do a lot, but brand consulting, photography, art curation, and event production are all deeply connected. They inform and strengthen each other. 
Each past name I’ve used marked a moment in the evolution of my creative and professional path.
I started with Atira Life, named after an earth goddess, focused on curating other brands’ sustainable goods and wellness products. It aligned with my values, but people had trouble hearing, spelling, and pronouncing it, so I found myself constantly explaining it. That gets old fast.
Next came Wilde Art Curations, which reflected the work I was doing curating and selling art. I used that name while producing shows, pop-ups, and gallery events. Around the same time, I built out Natassia Wilde Photography for my personal work including print sales, headshots, portraits, brand shoots, and events.
Later, I launched Sunrise Creative for my marketing and design studio. It felt right at the time. I’ve always been drawn to the idea of light, clarity, and helping good people do meaningful work. Over time, I got feedback that the name felt a little juvenile. I realized it didn’t fully reflect the maturity or depth of experience I bring to the table.
It all felt too fragmented. I was running multiple brands, but they were all just different pieces of the same offering. It is time to bring them together under one name: Lumina Studio by Natassia Wilde.
Lumina speaks to light. To insight. To clarity. My name, Natassia, means “born to bring the dawn,” and that’s always been the thread; my purpose is helping people and their visions be seen clearly and beautifully.
I work with mission-driven, heart-led brands that care about their communities and want to grow in meaningful, sustainable ways. I combine creative direction, strategy, storytelling, and design bringing my eye for beauty and my feel for truth. I help people express who they really are and where they’re going.
Right now, Lumina Studio lives online, but I imagine it becoming something more in the future; it can be a physical place, a gallery, a hub for collaboration and creativity. I’m leaving space for that to take shape. The idea of another gallery to show physical work again really lights me up!
It took time to land here, but the name feels right. It holds the work I’ve done, the people I support, and the light I’m here to share.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Natassia Wilde, founder of Lumina Studio, a creative agency where I help businesses and individuals clarify their vision and share it in a way that genuinely connects with the people it’s meant for. My background blends psychology, wellness, art, event production, project management, business operations, marketing, and creative direction. That mix allows me to meet clients where they are and create something that’s both beautiful and functional.
I’ve collaborated with a wide range of clients, from art galleries and sustainable farms to healing centers, co-ops, coffee shops, and even banks that serve creatives. I’m especially drawn to brands that care about their community, their impact, and doing things with creativity and intention.
What I offer depends on what you need. That might be brand strategy, design, copywriting, photography, content planning, or ongoing support. I love building something from the ground up, but I’m also available for focused, one-off projects. Everything I create is tailored. I listen closely, learn your voice and your goals, and help translate that into something people can actually connect with.
Many clients come to me feeling scattered or unseen. They know they’re doing something meaningful, but it’s not translating clearly to the outside world. That’s where I shine. I help find the message, the visuals, the tone, and the story that will resonate with the exact people they’re trying to reach. It’s not always about what speaks to you personally. It’s about what will speak to the people you want to work with, and that’s what I help you figure out.
What sets me apart is that I take the time to understand not just what you’re doing, but why you’re doing it and who it’s for. Once we get clear on that, the rest starts to fall into place. We create something that feels real and rooted in your values, but that also works in the real world.
I’m proud of the range of work I’ve done and the many different types of clients I’ve supported. But mostly I’m proud of helping people feel seen, energized, and excited about their businesses. When your message clicks with the right people and you feel grounded in what you’re putting out there, that’s the magic.
I’m interested in a new kind of growth paradigm, one that shifts from serving others to generate profit, to generating profit in order to serve others. It’s a subtle distinction, but one that changes everything. And I’m excited to see more people acting on it.
If you’re building something thoughtful, creative, or community-focused and you want support in bringing it to life, I’d love to work with you. You don’t have to figure it all out on your own. We’ll map it out together and make something that feels good, clear, and true.

Is there a particular goal or mission driving your creative journey?

Absolutely. My creative work is led by intuition and grounded in values. I don’t separate my work from who I am. If I’m going to put energy into someone’s business, it has to feel right. I have to believe in what they’re building. When that alignment is there, I’m all in. I want to help create something that not only looks good, but feels good, functions well, and genuinely serves the people it’s meant for. Strategy and soul, together.
I work with people who really care. They care about their communities, about the planet, about making something that matters. Not because they’re perfect, but because they’re trying. That kind of effort has energy behind it. It’s contagious. It makes everything work better.
My mission is to prove that heart-led business works. That being intuitive, collaborative, and values-driven isn’t soft. It’s strong. It’s the future. It creates spaces where people thrive.
I care deeply about shifting how leadership looks and feels, especially for women. I want to see more of us trusting our instincts, owning our vision, and stepping fully into our power. There’s a stat that if women participated equally in the global economy, it could add 28 trillion dollars to global GDP. That’s not just about economics, it’s about all the brilliance that’s been overlooked.
And this isn’t just about women. Some of my favorite collaborators are men who are grounded, visionary, and committed to doing things differently. I love working with anyone who leads with purpose and is building something that adds real value.
Rather than focusing on hustle or optics, we focus on doing meaningful work that feels aligned, connected, and alive. I’m here to support that with strategy, energy, belief, and visibility. When people feel confident in what they’re building, it shows. And that’s when real change happens.

How about pivoting – can you share the story of a time you’ve had to pivot?

I’ve learned that there’s no such thing as solid ground. Control is an illusion, and letting go of that has been one of the most freeing lessons of my life. Especially as an entrepreneur, pivoting isn’t something you do once. It’s constant. The world changes. People change. You change. That’s not failure. It’s part of the work. For a long time, I found myself waiting for stability, for some mythical moment when things would feel fully secure and predictable. But that waiting was just a form of resistance. What’s real is change. And learning to move with it and trust myself through it has shaped everything about how I live and work.
I’ve pivoted in big ways and small ones. Sometimes it’s visible, like a career shift, a business rebrand. Other times it’s internal: a shift in focus, an energetic reset, a decision no one else can see. But every pivot has come from the same place. My gut. My heart.
I gather information. I pay attention. But I only move when something feels aligned. That instinct, my internal knowing, is a big part of how I operate. Especially as a woman in business, I’ve had to unlearn the idea that intuition isn’t valid. It is. And it’s powerful.
So yes, pivoting is a way of life. But when I let go of needing things to stay the same, I find so much more freedom. I don’t have to force anything. I just have to stay connected, stay curious, and move with what feels true in the moment.

Contact Info:

• Website: www.lumina-studio.net
• Instagram: natassiawildeforart
• Facebook: https://www.facebook.com/toolegittosmit
• Linkedin: https://www.linkedin.com/in/natassiawildesmith/
• Youtube: https://www.youtube.com/@WildeForArt
• Other: www.natassiawilde.com

Image Credits
Jonathan Garza Marshall Moon Ryland Hormel