We’re excited to introduce you to the always interesting and insightful Natasha Simmons. We hope you’ll enjoy our conversation with Natasha below.

Natasha, thanks for joining us, excited to have you contributing your stories and insights. What do you think matters most in terms of achieving success?

I think you would need to know your true purpose in order to be successful By going within and defining who you are and what drives you. Through doing this you will become driven to want to do more in life. Eventually you will, become successful through being consist. Consistency is the driving force to success. Once I realized who I was, what am I passionate about, then what do I want to do with that.. I built Yacht Club Access. With YCA I am being an example to young women and providing them resources and opportunities for future generations to become entrepreneurs. Making a meaningful impact while building Yacht Club Access is success to me.

Natasha, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Natasha Simmons, a dynamic leader and innovator, currently serves as the CEO and Creative Director of Yacht Club Access LLC, a distinguished luxury wear brand that has been redefining the fashion landscape since its inception in 2020. Under Natasha’s visionary leadership, Yacht Club Access has successfully established corporate partnerships with prominent organizations such as the Georgia State University Men’s Basketball team, Waldorf Astoria Buckhead, Hulu, and Wal-Mart. Her brand has also garnered significant media attention, being featured in The Atlantan and Jezebel magazines, Mastercard, The Atlanta Tribune, and most notably, gracing the cover of the 100th issue of Simply Buckhead magazine.
Yacht Club Access’s products have found coveted placements in elite locations including The Darwin Hotel, Ponce City Market Village Retail Store, and various retail spots in the City of Atlanta. In a bold move for 2025, the brand will be launching its innovative Kiosk cart in the heart of Atlanta, right outside the State Capitol building, perfectly timed for the FEFA World Cup.
Beyond her entrepreneurial pursuits, Natasha is deeply embedded in the business community as a stakeholder at the Russell Innovation Center for Entrepreneurs (RICE), where she leads as the Tribe Chair for Retail/E-Commerce stakeholders. Her involvement at RICE underscores her commitment to mentoring and empowering the next generation of entrepreneurs. Natasha’s journey from philanthropist, model, and visionary to CEO is a story of passion, resilience, and innovation.
Originally from Titusville, FL, Natasha’s unwavering drive to turn dreams into reality has fueled her success. She has made a global impact through various empowerment initiatives, consistently inspiring aspiring entrepreneurs around the world. The creation of Yacht Club Access was inspired by Natasha’s vision to blend the bold qualities of Porsche—power, fearlessness, and bravery—into a swimwear brand that transcends fashion to embody an entire lifestyle. This vision was spectacularly brought to life at the Porsche Experience Center, attracting social media influencers, vacation enthusiasts, brand ambassadors, and media luminaries alike.
Yacht Club Access continues to push boundaries with its innovative initiatives, such as the upcoming “Paint Your Dream Vacation” t-shirt for kids, set for release in April 2022, just in time for spring break. Following this launch, the brand will debut its first commercial and host a fashion show, further cementing its position as a trailblazer in the luxury wear market. One of the latest initiatives in March 2024, “Shop for Mentorship,” took the YCA experience to new heights. Participants were invited on a night sail aboard a yacht, where they were serenaded by a live violist while shopping for a cause. Proceeds from the event went to support the Big Brothers Big Sisters organization, showcasing Yacht Club Access’s dedication to giving back to the community. Each year, YCA hosts a signature event that brings together affluent travelers, media, influencers, and more, immersing them in a “Yacht Experience” where a room is beautifully transformed into the ambiance of a luxurious sail on a yacht.
More than just a fashion brand, Yacht Club Access embodies Natasha’s commitment to uplifting underserved youth and promoting diverse expressions of class, principles, and self-worth through fashion. Yacht Club isn’t just an apparel brand; it’s a symbol of confidence, elegance, and aspiration for individuals who dare to dream—whether they’re stay-at-home parents or corporate professionals. The question remains: who will you bring on your next luxury vacation, proudly dressed in Yacht Club Access?

WWW.YACTHCLUBACCESS.COM @SHOPYACHTCLUBACCESS

Can you tell us about a time you’ve had to pivot?

Yacht Club Access was chosen to be in Atlanta Beltline Business Ventures Cohort which introduces and prepares you for a Brick and Mortar. I knew that having a store front at this time wasn’t conducive to YCA budget, but sometime down the line it would be. I like to be in formed if the next moves on our business goals ahead of time to be prepared for whats to come. However, I also learned that the FEFA World Cup would be embarking on the City of Atlanta and I thought it would be great to have a in person presence for customers to shop while being here. One day I received an email to apply for a Vending cart lottery that the city does every year. This means that YCA would now have its own location where customers can shop in person vs online. The lottery took place and WE WON! Starting Jan. 2025 Yacht Club Access will have its own location for customers to shop in person… PERMANENTLY! What a way to Pivot!!

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing our B2B clientele has been getting the customer engulfed into Yacht Club Access world/story. Once we set the tone of the environment, you totally forget you haven’t left where you’re standing. LOL We then show the customer how they are missing out on an opportunity to tap into a market/world that can drive their business/revenues simply through the art of storytelling. We have now added golf courses to our roaster of clients that are selling our products in their retail golf shop, clubhouse retail store.

Contact Info:

• Website: https://www.yachtclubaccess.com
• Instagram: https://www.instagram.com/shopyachtclubaccess
• Facebook: https://www.facebook.com/yachtclubaccess
• Linkedin: https://www.linkedin.com/natashasimmons

Image Credits

https://www.instagram.com/djstudio
https://www.instagram.com/theoldnew
https://www.instagram.com/skyywonders