Alright – so today we’ve got the honor of introducing you to Natasha Robey. We think you’ll enjoy our conversation, we’ve shared it below.
Natasha, appreciate you joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
So one day I was sitting at my mom’s table where she files all of her mail and I told myself that I’m not leaving this table until I have a name for my business, I was determined! So I started writing out everything that came to mind but none of the names felt timeless or something that represents me. Then I literally went into a gaze and said okay God reveal it to me. At that point I seen a piece of my mom’s mail that was sitting the table upside down so I read our last name backwards and it said Yebor! When I wrote it down and said out loud I knew that was it! Then I added the word Luxe to it to represent the upscale standard.
Natasha, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Yes! My name is Natasha Robey Owner of Yebor Luxe. I’m 28 years young, born in Atlanta Ga and pretty much raised in Cartersville Ga. I first got into the skincare industry in the 10th grade, my skin was terrible, so I started using and selling Avon and Mary Kay products to ladies in my community. Later down the line I always wanted to work at Macy’s due to it being a beauty treasure chest. I wanted to get hired for skincare but they had no openings so I told them to put me in a department that’s close to it so I can learn more and be close to the skincare gurus. After being employed there for 5 years, two weeks after my second promotion I took a big leap of faith and quit my job to go to Atlanta Institute of Aesthetics. While in school I really took an interest in the therapeutic side of the industry just as well as the medical side, so I decided to marry the two together in my business practices. The focus of my treatments is acne and hyperpigmentation, but I also practice heavy in lymphatic drainage massage. I also have my own skincare line that goes hand in hand with the treatments that I provide in my treatment room. On this journey I’ve been blessed to fully operate in my passion and gift. Using the power of touch is something that I’ve always been naturally gifted in. God has blessed me to travel near and far for healing and I look forward to further being used in the greatest ways possible.
Have you ever had to pivot?
Absolutely! When I started my first independent business I was selling hair extensions and lashes. This wasn’t something that I was passionate about so I got burned out really quickly from it. However, got into it because from the looks of social media it looked like it was something easy to get into and thrive. Little did I know, thriving in an industry that you’re not passionate about brings early fatigue and lack of passion. So I decided to get back to what I love and change my entire business model to Aesthetics and I’ve been going strong ever since. I always teach this to my mentees, don’t look at someone else social media lifestyle and deem their passion your passion, you will crash and burn. Get to know yourself and the rare qualities that you possess because there is an industry out there that’s craving what you have to offer.
What’s a lesson you had to unlearn and what’s the backstory?
I had to unlearn staying in my comfort zone. I had to unlearn that the feeling of being safe means that I’m in my element. When first graduated from AIA I had about 3 or 4 constant house call clients that I would see. Then I was charging only $60 for a facial, thats about $300 a month! After I paid for gas and food that was pretty much all of my money. I was told I needed to get a job at a spa to get my money stacked then go into business, that choice felt right and safe. However, I knew that God doesn’t match growth with comfortability so I decided to put myself in a vulnerable position and get my first suite which at the time was $80 a week. I had no idea how was going to pay that but I took the scary leap and God did the rest. Then I took another leap of faith and got my second suites few months later (which is an upscale luxury suite) that’s over triple the pay. I knew for a fact I couldn’t afford it however I took the uncomfortable leap again and God did the rest. Now, from me unlearning that “comfortability means right” it has allowed my passion to fund the lifestyle that I want to live. I was determined not to fail by any means and that came with being uncomfortable and growing pains.
Contact Info:
- Website: www.yeborluxebeauty.com
- Instagram: https://www.instagram.com/tasha_ylbeauty/
- Facebook: www.facebook.com/yeborluxebeauty
Image Credits
Reuben Chandler Timalyn Dudley