We recently connected with Natasha Reyes and have shared our conversation below.

Hi Natasha, thanks for joining us today. How has Covid changed your business model?

As a solo entrepreneur, I am always in search of finding solutions for others. Fitt Life Fitness Gym has by far been my biggest success. It was also the one entity that got hit the hardest during Covid. In the context of business, there were many disadvantages as well as advantages during, and post-Covid. Covid was a setback, a setback that presented a powerful opportunity to bounce back with a new profound perspective and wisdom. It also led me to the birth of another business.

When Covid came along, it sent every one of us into the Unknown. The uncertainty of what it was, how it was going to impact the fitness industry left us on the edge of our seats. How were we going to continue to serve others in the health and fitness industry when we were the last on the list as far as businesses being able to continue running?

Our Business model was built with person-to-person interaction. Fitt Life Fitness gym was built on Personal Training, not memberships. It was built with relationships, not transactions. We were blessed to have built relationships with our clients over the last 15years, that during Covid the Majority of them continued to support the facility.

As tragic as this whole situation has been, and there is no way to express the humanity of the tragedy, it was the first time we were all suffering from the same thing and the first time we were all able to stop and hit the pause button. This gave us time. Time to do the things we have not been able to do. For us, it gave us the opportunity to remodel the facility. We had been wanting to build out another Restroom, for the last couple of years. It was hard to decide when to do it because we would require us to shut the facility down for weeks

It also gave us time to implement policies to protect our team and members in place.

Fitt Life Fitness has always been known to be one of the cleanest Boutique Gyms in our area. More than ever, consumers expect not only higher standards of care for their individual needs and specific situations, but higher standards of cleanliness. We had that established before Covid. Post-Covid, we had people signing up for training and classes as if it was the New Year.

Covid also was the first time that we had an acute medical event that was associated with reduced level of health, fitness, and wellness. In other words, if you are overweight currently, Covid could put you in the hospital tomorrow.

This put the scarcity in many. Post-Covid our Facility grew even more. Health & Fitness in our area was in high demand. People were wanting to get healthy and Fit. They became more aware of their health.

We also invested in the InBody770 Machine with a 98.4% accuracy with the Dexa Body Composition Scan, which gives a deeper look into one’s body and delivers them with evidence-based scientific wellness. This machine provides body composition among more than 20 other Metrics. Three of the main elements of analysis are skeletal muscle, body fat, and Cellular Health. Cellular health is of vital importance, especially with a crisis like Covid. This machine can be a determinant of a person’s immune response, susceptibility to diseases, and general health status. We also provide Nutrition Support.

We do have Fitness Classes each week. We reduced the size of class sizes which was great because it allowed us to really connect with our members the way we want to. It allows the instructor to be a little bit more focused on the quality of the experience rather than the quantity of the numbers. It’s comfortable for the members and it’s more individualized, especially for members that have a medical or orthopedic issue.

At the end of it all, relationships with your team, and your community within your business should always be the top priority when running a business. Retention is everything. Relationships will save your business through any crisis. We made it through a recession, Two Hurricanes, and a pandemic in the last 15years. Relationships cannot be replaced. Always Cement your relationships with your community.

As an entrepreneur and a solo business owner, I have always taken any downtime provided, whether it was a hurricane, or/or pandemic, and used that same to find solutions to different problems others were seeking.

During Covid, people were struggling with income and the supply and demand of essentials.
We wanted to provide essentials in some form or another. Unfortunately, a business in the same Shopping area next to the gym shut down during Covid. We saw an opportunity to create another business next to my Gym.

We opened a discount store. We purchased overstock items from other retail stores and sold to our consumers anywhere from 30-70% off. We Guarantee to Give them the Lowest Price! Lower Price Guaranteed or we will price match, & drop the price lower if they find an item cheaper elsewhere with any competitor store. We stick with everyday brands like Target, Bed Bath & Beyond, Costco, Amazon, and More.

Our Discount Store, Discount Depot, is also the Cleanest, most organized discount store you will ever shop at. We take pride in that!

People can shop in-store, or shop online. We offer shipping as well as Curbside. They can also shop on our online Auctions we have every two weeks of overstock merchandise. They will get one heck of a deal!

In Moments of economic Crisis, the best thing one can do is make the most out of it. Take that opportunity to find solutions. Take the time to rethink and reassess your current business model. Setbacks allow us to return to our original state of motivation and hard work that led to our success in the first place, stronger than ever. Never lose sight of why you started your business in the first place!

Natasha, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My Passion is to keep moving Forward on a mission of healthy longevity. I want to spread my knowledge with as many people as possible, by sharing what I love. I know my approach will be questioned, and I will forever grow and refine the information and services I provide.

What am I here for, for You. I want you to Rid all the noise. All the diets. All the Culture nutritional nonsense they throw at you. Simplicity is the Key. So is Consistency.

Simplicity breeds success. I want to educate those that have no clue, that health and nutrition is not as hard as the world makes it seem. There are too many people who have absolutely no idea how to eat, what to eat. They have no idea about Carbs, Proteins, and fats. They lack the psychology of time efficiency in the gym.

I want to set off a spark. The same spark that was lit within me to start writing again. I realized that something was missing: Much of the fitness industry disseminates information on programming for those that are overweight, athletes, and those with busy careers. This doesn’t work in the real world where people have careers, children, and limited time to workout.

Society has been inundated with misleading and contradicting fitness information. Everything is too complicated, inaccurate, and some information is down right dangerous. As I journey through writing and training my goal is to reverse-engineer what gets results for people in the real world.

The program isn’t for me, it’s about the average person. I want to restore integrity, simplicity and enjoyable to the industry I love. People should want to be active and healthy and have an understanding that working out isn’t a punishment, it’s a privilege. The brain drives the bus, so it’s important for my clients to have an understanding how the brain and the nervous system responds to movement and training. It is the key perspective and one that is always evolving. I am determined to spread the gospel.

Here at Fitt Life FItness Gym We offer many services:

Fitt Life Fitness is not just a gym, it’s a community. Our coaches will help you turn your life around and elevate your mindset. With adapted training and nutrition programs to suit your needs, you can access the lifestyle that you deserve.

Our Clients and Members are hard working everyday people just like you who are seeking results. At Fitt Life Fitness Gym we have such a diverse community of amazing people that work hard, ranging 11years old of age to 72 years of age.

We offer many service’s, but here is a few:
Personal Training, 24/7 Facility, Classes, Nutrition, Inbody770 Scans, Sports Conditioning, Injury Prevention and More!

Fitt Life Fitness Gym, Going Strong for the Last 15years!

We’d love to hear a story of resilience from your journey.

We have all faced trauma, adversity, and other stressors in life. I certainly did. I started my adult journey young, at 16 years old, out on my own. I was raised by an unloving, dysfunctional, detached, non-driven parent. I was raised by a parent that didn’t believe in me, nor push me to become the best version of myself.

This lead me on the path to remove myself from an environment if I was going to become anything different.

In school, in my younger years, I strived to be the best in everything I was involved in; Track, Basketball, you name it, I made great grades. I feel this was my way to feel validated in some way. If I wasn’t going to get noticed for me, maybe doing something better than someone else would be noticed.

I had always been hungry, to do more, to be better. I am forever grateful for my childhood, despite the trauma, because it lead me to become the individual I am today. It lead me to want others to feel good, to build their self-esteem, to be noticed, and to to be healthy. Fitt Life Fitness Gym is such a close community. It’s what I desired as a child. A community of Love, Support, and comfortability. We now have that here at Fitt Life FItness Gym.

I also told myself, that I will never allow another individual to control my life in any shape or form. I am the creator of my story. I decide the scripts. This alone, gave me the drive to become an entrepreneur. To work for oneself. To drive as far as I like. To create anything, and everything, without descretion of another. I love working for myself.

What’s been the best source of new clients for you?

The best source for myself, and everyone here at Fitt Life Fitness Gym has been word of mouth. Your work will speak for itself.

Contact Info:

• Website: www.FittLifeFitnessGym
• Instagram: www.instagram.com/Fittnesslove
• Facebook: https://www.facebook.com/FittLifeFitness
• Linkedin: https://www.linkedin.com/in/natasha-reyes-6bb9a332/
• Youtube: https://www.youtube.com/channel/UCrBImr-OSTuWxHb_1TMXg1Q
• Other: www.YourDiscountDepot.com