We’re excited to introduce you to the always interesting and insightful Natasha Innis. We hope you’ll enjoy our conversation with Natasha below.

Natasha, looking forward to hearing all of your stories today. Can you talk to us about a risk you’ve taken – walk us through the story?

Her love for tattooing began early, but like many young creatives, the road to her dream was anything but straight. Becoming a young single parent meant putting her ambitions on pause while she navigated the challenges of motherhood and self-reinvention. It wasn’t until she discovered the Arizona Tattoo Academy that she was able to lay the groundwork for a new beginning.

Natasha began teaching herself the craft with grit and determination. Her journey took her all the way to Oahu, Hawaii, where she opened a successful private studio and honed her fine line and botanical realism techniques. Returning to her roots in Arizona, Natasha stepped into a leadership role, taking over ownership of Bold Beauty Company—a studio that reflects her commitment to clean, modern design, artistic integrity, and a welcoming space for both artists and clients.

Natasha, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Natasha leads with both artistic vision and lived experience, creating a space where women in tattooing are empowered to rise. Her work, rooted in fine line detail and botanical realism, is a reflection of the quiet strength and risk-taking that built her career and her shop Bold Beauty Company. In an industry rich with tradition but slow to evolve, Natasha stands as proof that the future is female—and fearlessly self-made.

How about pivoting – can you share the story of a time you’ve had to pivot?

For years, I had built something truly special—a private tattoo studio on the island of Oahu, Hawaii. It was intimate, successful, and deeply personal. I had taught myself to tattoo, slowly and intentionally, creating a space where I could connect with clients and pour my heart into every design. That studio was more than just a business—it was proof that I could do it. That I had done it. As a self-taught, female tattoo artist in an industry still largely dominated by men, it meant everything.

But sometimes the next chapter of your story asks you to let go of what’s working in order to step into what’s meant for you.

Closing that studio and moving back to Arizona wasn’t an easy decision. It felt like a risk—one I wasn’t sure would pay off. I was leaving behind a steady flow of clients and a life I had built with so much intention. But I also felt a pull I couldn’t ignore: a deep need to be back home, near family, and to grow in ways I couldn’t from the comfort of what I had already created.

Coming home to Arizona gave me that opportunity. I didn’t just restart—I reinvented. When the chance came to take over Bold Beauty Company, I knew it was the risk I was supposed to take. This wasn’t just any shop. It was the kind of space I had always dreamed of—clean, modern, run by women, built on integrity and artistry. It was everything I had worked toward, but on a larger scale. A bigger canvas.

Taking over Bold Beauty Company wasn’t just a career move—it was a declaration. That I belonged here. That women like me—self-taught, resilient, creative—deserve to lead and shape this industry. I brought everything I learned in Hawaii with me, and poured it into this space. Now, it’s not just mine—it’s a home for other women in tattooing to thrive.

Looking back, closing that studio felt like the end. But really, it was the beginning of something bolder than I could’ve imagined.

Any advice for growing your clientele? What’s been most effective for you?

Posting consistent on instagram and being transparent about the realities of being a professional artist

Contact Info:

• Website: https://www.boldbeautyco.com
• Instagram: https://instagram.com/truelineaesthetic

Image Credits

Headshot: Kristina Yensan