We recently connected with Natasha G Timmons and have shared our conversation below.

Alright, Natasha thanks for taking the time to share your stories and insights with us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry

Wig making and wig customization started decades ago and I fell in love the technique in 2008 while in cosmetology school. Today’s trend of wig makers are tripling by the dozen with a variety of techniques that will blow your mind, there’s so many opportunities within the industries for wig makers to showcase their valuable skills and talents some for instance beauty industry, arts and theatre, but not to mention the medical industry just to name a few. Sexee Cheveux has set ourselves apart from our competition by creating a bridge to the healthcare system with consultations, referrals to licensed medical professionals, and our ability to file wigs on most insurance. We are truly honored to expand our services and our ability help queens get back to living an empowered lifestyle without the worries of lacking self-confidence.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My upbringing was immersed in a culture of hair care, closely observing the practices of my gram, aunts, and mother. This exposure instilled in me a profound appreciation for hair texture, color, and styling. By the age of 13, I had my first experience with Jerry curl extensions, and soon after, I learned to install hair extensions for my mother, who was experiencing significant hair loss. In 2009, I achieved my cosmetology license, followed by several other noteworthy qualifications.In 2013, I found the distinctive brand name ‘Sexee Cheveux Wigs And Extensions’. Nine years later, in 2022, I formally established it as a Limited Liability Company (LLC), effectively merging beauty with healthcare. The following year, I secured a National Providers Registry (NPI) number, enabling the filing of wigs under insurance. My personal journey through breast cancer shifted my focus towards Black and Brown women suffering from hair loss due to medical conditions such as alopecia and chemotherapy. Extensive research revealed the limited selection of medical wigs available for Black and Brown women, particularly in terms of style, texture, and appeal which are major factors for enhancing self-esteem. In response, I introduced a versatile collection of textures which these wigs and extensions that’ll provide an immediate transformation in appearance, allowing women to  experiment with different hairstyles and legnths without committing to any surgical  or permanent change.

How do you keep in touch with clients and foster brand loyalty?

Email marketing is essential when keeping in touch with our clients. We enjoy sending personalized emails that address our client’s tracking information, special promotions, and we share our appreciation with a thank you card.

We are very active on our social platforms and we always respond to questions being asked in our social inbox.

Our customers are our community and we love and appreciate them very much because without them there would be no Sexee Cheveux Wigs And Extensions.

We also maintain an up-to-date and SEO-optimized website including correspondence that encourages our satisfied clients to leave positive reviews online and last but not least (CRM) software to track client preferences, purchase history, and communication.

Any advice for growing your clientele? What’s been most effective for you?

We were able to grow our clientele by research and developing a deeper understanding of who our ideal customers are, what they need, what they value, and where to find find them. What we realized is 50% of our audience scaled between the ages of 30-65 and most are experiencing hair loss that is requiring them to seek hair wigs and extensions. Our younger audience are trending to be independent hair stylist who are seeking quality hair wigs and extensions for their clients both are equally affective in growing our clientele. Word of mouth, showing up to networking events, and showing up on social sites are all impactful strategies that we use and recommend to other small businesses who are looking to grow their clientele. We definitely differentiate our offerings with exceptional quality, customer service, and unique features that set use apart from competitors for instance we offer consultations, many competitors do not offer this service. We network with licensed medical professionals, especially dermatologist which gives our clientele an extra level of confidence and comfort.

Contact Info:

• Website: sexeecheveuxwae.com
• Instagram: @sexeecheveux
• Facebook: @sexeechveux
• Linkedin: @sexeecheveux
• Twitter: @sexeecheveux
• Youtube: @sexeecheveux
• Tiktok: @sexeecheveux