We recently connected with Natasha Edwards and have shared our conversation below.

Hi Natasha, thanks for joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

Natasha’s Thread is a Fashion PR firm for fashion events. (NTPR Firm) I build and maintain relationships in the fashion industry that needs a positive public image for their brand or company.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am known to influence many with my chic style. I started as a fashion stylist/image consultant. I used my skills to create an image for my clientele that makes them unique in their sphere of influence and gives them their signature look. I believe fashion speaks and so does the image you present. My diversity and my background have made me an extraordinary image consultant. In 2020 during the pandemic, my vision for Natasha’s Thread began to change. I started to realize that my niche is Fashion PR and events. I launched my first Fashion Mixer with my business partner Hope Anuseim called Fashion Night Out at Art Meso. The event was a success and through that experience, I realized that Natasha’s Thread needs to transition into Natasha’s Thread Public Relations Firm for Fashion events.

NTPR firm is a PR firm for fashion events. I build and maintain relationships in the fashion industry that needs a positive public image for their brand or company. My company services are Brand Management Styling Editorial Photoshoots for Events & Previews. I assist in Fashion event planning and fashion show press coordination. And many more you can find all my services on www.ntprfirm.com

How’d you meet your business partner?

In October 2021 I assisted an emerging stylist Alea designer of Aleiman Style with a Pop Up at Atlanta Sustainable Fashion Week. I had a conversation with Hope Anusiem about creating luxury and curated Pop Up Fashion events. It was like were speaking each other language. We decided to go in partnership and launch our brands by doing a Fashion Mixer called Fashion Night Out held at Art Meso.

How do you keep your team’s morale high?

When managing a team, communication is the key. In the fashion events industry, communication is the key to having not only a successful event but a memorable experience for the team. This is how you maintain morale by setting standards and setting clear expectations through communicating the vision.

Contact Info:

• Website: www.ntprfirm.com
• Instagram: ntprfirm
• Facebook: NTPR Firm
• Linkedin: Natasha Edwards

Image Credits: 

Main photo by @millsappmedia