Alright – so today we’ve got the honor of introducing you to NaTasha Cameron. We think you’ll enjoy our conversation, we’ve shared it below.

Hi NaTasha, thanks for joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

The biggest difference between Thomas Williams Management™ and other companies in my industry is that we educate our clients, because an educated community is an undivided community. When our clients know and understand what our responsibilities are versus what their responsibilities are it makes everything run smoothly. Everyone has a part in the success of a community. Several years ago we implemented a quarterly HOA Coalition meeting that was open to current clients and potential clients. Our goal was to answer frequently asked questions in a safe space from professionals in the industry. Many times homeowners will run to public forums to complain or have discussions but because they don’t really understand the management side of things there is a lot of misinformation or heated discussions and our goal is to lessen this misinformed dialogue and to make a better impression of what a management company offers.

Additionally, we consider ourselves as a boutique company and customer service is our main priority. Because if this, our managers portfolio of communities is capped at 6 in order to provide the best customer service, as this can’t happen when a manager is stretch beyond capacity. We strive for quality and productive managers over quantity.

Due to the pandemic we stopped the coalition meetings but plan to start them again this year.

NaTasha, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

As a serial entrepreneur I operate several businesses and a non-profit, I am a published author and the co-host of a business podcast. I as the Chairwoman of Rockdale County High School Council, as well as serve on the Board of Directors for the Stonecrest Chamber of Commerce and serve as an Ambassador for the Conyers-Rockdale Chamber of Commerce.

I am the owner of Thomas Williams Management™, the only woman owned, GDOT certified company in the Atlanta metropolitan area focusing on community association management and vegetation management, serving HOA’s, Condos, Commercial Buildings, Georgia Department of Transportation and more. We celebrated 10 years in business last year; AD Beauty & Hair™, a beauty and hair supply boutique located in Conyers, GA; the co-host of Business Besties Podcast and the Founder of Cameron’s Angels™, where we focus on women entrepreneur mentorship, self-worth building, the gift of sisterhood and accountability. Camerons Angels™ is my passion as I love helping people, especially women on their journey of entrepreneurship and it is also my way of giving back to the communities that have given so much to my family.

Creating a foundation that my children can build off when they are older and helping other women in business is what motivates me every day. A fun fact is that my businesses and my non-profit were named after my children, as my goal is always to hustle for our own name.

After going to school for Criminal Justice and not getting an offer for the job I wanted, I landed a summer job in 2000 as an administrative assistant with the biggest community association management company on the east coast and found my passion – property management. Almost immediately, I knew I wanted this to be my career path. Not only did I enjoy what I was doing but I also was good at it. There was never the same day twice and I became a life-long learner. I was lucky early on in my career and met a woman named Joycelyn Peoples. She was a Community Manager and was willing to mentor me in the business. She invited me to every meeting and continuing education class that I qualified for. Before I knew it, I was the Assistant Property Manager and then Property Manager for one of the biggest projects developed by Peterson Company – National Harbor in Prince Georges County, Maryland. From on the job training I developed the skill set and hands on experience to start Thomas Williams Management™.

In 2011 I became a CMCA (Certified Manager of Community Associations, in 2012, after 12 years in the business, I started Thomas Williams Management™, and in 2014 I became an AMS (Association Management Specialist) and later passed my brokers class.

This field can be draining and as I found myself getting overwhelmed and the desire to have multiple streams of income, I decided to tap into the beauty industry to level out my stress by doing new and fun things, and also closing the huge gap of little to no black-owned beauty supply stores. This was the creation of AD Beauty & Hair™ and creating a legacy in real estate and beauty. Also, this is when I finally discovered my purpose for Camerons Angels™.

AD BEAUTY & HAIR™ is a boutique beauty supply store with products and services for everyone and we exclusively carry A. Simone Kids Couture™, which is my daughters clothing line. We started online in 2018, opened a store front in 2020 and in 2022 decided to pivot to beauty product vending machines and online only.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

Many times, as a business owner you feel like you are the only person in the world that can get things done. And that is one of the biggest lessons I had to unlearn and unlearn quickly. One of the hardest things I have had to learn as a business owner is that I must trust others because I cannot do it all myself. My businesses are just as much my babies as my human babies are and it’s hard to imagine someone else can take care of your babies. But stepping back and understanding I not only need to hire a team but they needed to compliment my work ethic and personality and not just duplicate who I am. I had to hire a team that I trusted, that was dependable and that I could delegate to. Additionally, hiring a coach to help me scale my businesses to the next level to be more than just a “small business” has been a huge part of how I can operate several businesses successfully and know when to pivot in different areas of my businesses.

No one can do everything by themselves. You must trust people to help you get things done because you will find yourself going in circles, which only causes you stress and to lose time and money.

What’s been the best source of new clients for you?

The best source of new clients for me with Thomas Williams Management™ has been referrals, which is why customer service and educating my clients is essential.

Additionally, building relationships with the right people are vital to the growth of my business. Community developers, builders, realtors, contractors and the decision makers on commercial projects are a few of the right people that I actively seek to build relationships with.

Contact Info:

• Website: www.thomaswilliamsmgt.com
• Instagram: www.Instagram.com/ThomasWilliamsMgt
• Facebook: https://www.facebook.com/thomaswilliamsmgt?mibextid=LQQJ4d
• Linkedin: http://www.linkedin.com/in/natasha-cameron
• Twitter: www.Twitter.com/ThomWillMgt
• Other: To stay up to date with all of my endeavors, please visit my website at www.NaTashaCameron.com.

Image Credits
Shanice Rooks of Posh Pixels Photography