We’re excited to introduce you to the always interesting and insightful Nataly Florez-Gonzalez. We hope you’ll enjoy our conversation with Nataly below.
Nataly, thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
Dolcelly Sweets was founded with the mission to express creativity by creating unique, never before seen, treats. All of our baked goods are made with high quality ingredients. We pride ourselves in being a handmade, from scratch, bakery. No request is ‘too crazy’ for us! Our goal is to create cakes, cookies, cupcakes, and more, that reflect your personality and showcase who you are on your special day.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Dolcelly Sweets is a home based bakery owned and operated by Nataly Florez-Gonzalez. While obtaining an MBA from the University of Houston-Clear Lake, Nataly found joy in creating sweet treats that are both delicious and memorable. After 5 years of testing and developing recipes, Dolcelly Sweets was born. Our mission is to serve the League City/Friendswood area with treats that are memorable and unique. We offer a wide array of baked goods, including novelty cakes, filled cupcakes, Chunky cookies and more. At Dolcelly Sweets, we make our clients a part of our creative process by understanding your theme, gathering all your ideas, and sketching your unique treat! We provide our clients with sketches that can be modified to ensure we deliver your dream cake, cookies, or chocolate covered treats! Explore our menu and let us make your vision a baked reality!
How’d you build such a strong reputation within your market?
Dolcelly Sweets is a growing business due to our reputation of using fresh ingredients. Delicious treats start with delicious ingredients! We are proud to use free range eggs from a local hatchery, high quality flour, sugar and much more. We have spent many years perfecting our recipes to bring you moist and tasty baked goods.
We exclusively use Swiss meringue buttercream, so all your treats are taste as elegant as they look.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
Our customers are our number one priority. As a bakery, it’a important that our clients trust us with their events. We provide our customers with the support they need from inquiry to delivery. Our clients are highly involved in our creative process, we provide sketches and work collectively to make adjustments to designs to meet their needs. We offer tasting boxes, instructions on how to cut your cakes, how to store and transport your goods, and emergency numbers to call in case of a cake tragedy. We follow up with our customers for feedback so we can learn what we can change and what they loved about our treats!
Contact Info:
- Website: www.Dolcelly-sweets.com
- Instagram: @DolcellySweets
- Facebook: www.facebook.com/dolcellysweets
- Other: Tiktok – @dolcellysweets
Image Credits
Nataly Florez , Dolcelly Sweets