We recently connected with Natalia & Joel Garcia and have shared our conversation below.

Natalia & Joel, thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Miami Lights Studio has been servicing companies worldwide since 2017. From sunglasses, to firearms training, and networking events, we have had the pleasure of working with a variety of industries over the past 6 years. Our first client to hire us for a project; Floats Eyewear. Floats is our most loyal client to this day. It brings us pure joy in knowing that our creations, create a demand for our clients consumers. The founders of MLS, Natalia & Joel Garcia, were raised around the elements of business throughout their youth and are fully aware of the importance that is marketing. We believe that anyone can create. When a new client comes our way, they have creative ideas, yet don’t know how to execute them. That’s where we come in. We also believe in providing quality service. Being from the Magic City, we realize that at times, the rush plus demand gets hectic, and leads to a poor execution. At MLS, we want our clients to have a luxurious experience with us, and know that every detail of any project will be in order. Your business and creativity, deserve it.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

NG – Hello, my name is Natalia Garcia!

My first introduction to the digital media industry was during my time at the Miami International University of Art and Design back in 2013. I graduated with a Bachelor’s degree in Photography in 2017. Starting the business in 2017 I began my journey in the eyewear industry starting with product photography. Later I moved on to an Art Director position in the cigar industry in 2019 and I’ve been in it ever since. When you start a business it is constantly evolving as you want to constantly provide the best services and maintain your clientele. With my experience I have progressed my skills beyond photography to be a well rounded digital artist. I am very proud of where I am today and all of the lessons that came a long the way. People tend to fear failure and don’t realize that with every mistake there is something to learn from it so you may excel and do even better. I want people to know the MLS will always give our 100% in giving the best quality work and service. We like to give our clients a reason to continue working with us and so far we have had amazing feedback.

JG – Hello, my name is Joel Alexander Garcia!

I’ve been designing since I was 15 years old. Growing up in a city like Miami, with its rich culture and network web has led me to where I am today. My biggest creative influences have always been movies and music. I gained my first experience of clientele during high school. Creating logos and flyers for school clubs, and selling fidget spinners. I know right, what a hobby. But, with that came many lessons that led me to be a proud founder of Miami Lights Studio. I now provide high quality content to companies worldwide. From video editing, to business creation, it brings me pleasure to bring your ideas into reality.

We’d love to hear the story of how you built up your social media audience?

Social media is a very powerful tool. From one day to the next, your content could go from being seen by 50 people to 1.5 million viewers from all over the world. Pretty crazy if you think of it. We unfortunately throughout our journey on Instagram did get hacked at 500 followers. But that didn’t stop us from creating a new account and picking up right where we left off. We have learned that a loyal following makes a difference. We began interacting with Instagram accounts of businesses throughout the community of South Florida, and have been reposted on several stories. In return, gaining more views, followers, and likes on our content. After studying Instagram’s “algorithm”, our content has reached out to 7.4k accounts in the last 30 days. Although our current following of 200 is small, we believe that our strategies and quality content will speak for itself one day.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Clientele is the key to a successful business. Without a consumer, the product or service has no one to reach out to. If you aren’t constantly reaching out to your clients in some form of way, then they wont reach out to you. Now in days, everything is at fingers reach thanks to technology. With that being said, all businesses are at risk of competition. It takes going above and beyond for your consumer. For them to have a reason to return and say “You know what, that burger was so good, I want to come back and have it again next week!”. Allow yourself to constantly be seen on platforms like Instagram and Tik Tok. From stories to reels, even if you are not creating for them at the moment, they will have you first in mind when it comes to your services. Show them that you are always working, always creating, no matter what. If you want to make the extra step, then give them a call. Be respectful of their time, and care for their business as you wish for them to care for yours. Promotions to your clients are a great way to get the ball rolling on a few projects.

Contact Info:

• Website: https://www.miamilightsstudio.co/
• Instagram: https://www.instagram.com/miamilightstudio/
• Facebook: https://www.facebook.com/miamilightsstudio/
• Linkedin: https://www.linkedin.com/in/joel-garcia-9b2892246/

Image Credits
Miami Lights Studio