We caught up with the brilliant and insightful Nando Medina a few weeks ago and have shared our conversation below.

Alright, Nando thanks for taking the time to share your stories and insights with us today. We’d love to hear about a time you helped a customer really get an amazing result through their work with you.

Of course, there is one story we love. It is about Emily, a driven young medicine student whose journey to self-confidence and personal style transformation was ignited by a chance encounter with our brand’s empowering message on social media. Struggling with insecurity about her appearance and fashion choices, Emily contacted us seeking guidance. Committed to understanding her unique personality, we asked for full-body photos and a thoughtful questionnaire to delve deeper into her preferences.

Using the information gathered, we curated a set of jewelry from our collections and fashion styles that resonated with her individuality. Taking a leap of faith, Emily bravely embraced this fashion challenge, stepping out of her comfort zone to explore the possibilities we shared with her. As she tried new looks, an exciting transformation unfolded, and we saw her blossoming into a confident and beautiful woman.

We invited Emily to a professional photo session in our studio to commemorate her remarkable journey. In this transformative moment, she captured her newfound beauty and personal style, empowering her to embrace her uniqueness and stand out from the crowd. Since that day, Emily has fearlessly embraced her distinct identity, becoming a beacon of confidence and self-esteem, a true testament to the impact of personal style and self-expression.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

At Nando Medina, our mission goes beyond designing and curating fashion jewelry. We are committed to solving profound challenges faced by ladies whose self-esteem may have been deeply impacted by various factors, including violence, discrimination, insecurity, and depression. Our jewelry is more than just adornment; it catalyzes positive transformation and empowerment.

Problem 1: Low Self-Esteem: Many women who have faced violence, discrimination, or insecurity struggle with low self-esteem. They may have internalized negative messages from their experiences, leading to feelings of unworthiness and self-doubt.

Solution: Nando Medina provides carefully crafted jewelry as a tangible reminder of self-worth and resilience. Our pieces are designed to make women feel beautiful, confident, and proud of who they are.

Problem 2: Lack of Self-Expression: For those who have experienced trauma or depression, self-expression can be stifled. They may have lost touch with their style and the ability to express themselves through fashion.

Solution: Our curated collections and messages offer a wide range of styles, allowing women to reconnect with their sense of style and rediscover the joy of self-expression. We encourage them to embrace their unique identity.

Problem 3: Isolation: Women facing these challenges may experience social isolation, further eroding their self-esteem and mental health.

Solution: Nando Medina fosters a supportive community where women can connect, share their stories, and uplift one another. A sense of belonging and camaraderie can be powerful for healing and growth.

Problem 4: Self-Worth Reinforcement: In the face of adversity, these women must recognize their value and capabilities, but this could be daunting.

Solution: Our jewelry is designed to symbolize strength, resilience, and the potential for transformation. It serves as a constant reminder that they are capable of not only surviving but thriving.

By addressing these challenges, Nando Medina empowers women to reclaim their self-esteem, rediscover their self-expression, and build strong self-worth. We are dedicated to helping them find a path to value their lives and capabilities, ultimately transforming their journey towards a brighter, more confident future.

Do you have any insights you can share related to maintaining high team morale?

This is an excellent question. A supportive and motivating environment is essential to successfully manage a team while maintaining high morale, engagement, and commitment. Start by establishing clear communication channels and open lines of dialogue, ensuring team members feel heard and valued. Encourage autonomy by entrusting team members with responsibilities aligning with their strengths, interests/passions. Recognize and celebrate big and small achievements to boost morale and reinforce a positive team culture. Promote work-life balance to prevent burnout and provide professional growth and development opportunities. Lastly, lead by example, demonstrating a solid work ethic and a commitment to the team’s shared goals. Doing so will create a harmonious and motivated team that consistently delivers outstanding results. Show your team members they are the core of your business, and for that reason, they are the most essential asset of your business.

How did you build your audience on social media?

This a great question for today’s digital world. Building a solid social media presence for a new business begins with a thoughtful strategy. Start by defining your target audience and tailoring your content to their interests and needs. Consistency is vital; maintain a regular posting schedule to keep your audience engaged and informed. Interact actively with your followers by responding to comments and messages promptly. Collaborate with influencers or complementary businesses to expand your reach and credibility. Use hashtags strategically to increase discoverability, and analyze your analytics to refine your approach over time — and agile model. Building an audience on social media takes patience and persistence, but with the right strategy, you’ll gradually establish a meaningful online presence for your new business. Persistency, analyzing, and iterating are the keys.

Contact Info:

• Website: https://www.nandomedina.com/
• Instagram: https://www.instagram.com/nandomedinastyle/
• Facebook: https://www.facebook.com/nandomedinastyle
• Linkedin: https://www.linkedin.com/company/nando-medina
• Twitter: https://twitter.com/NandoMedinaNY
• Other: https://www.pinterest.com/nandomedinastyle/

Image Credits
Andre Kopinsky, Mark Ninomiya