We were lucky to catch up with Nancy Reynolds recently and have shared our conversation below.
Nancy, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with the story of your mission. What should we know?
My mission is to transform the real estate experience by fostering trust, transparency, and fairness for both agents and consumers. I have witnessed and experienced firsthand how people—whether buyers, sellers, or agents—have been misled, underserved, or guided toward outcomes that didn’t truly benefit them. Too often, real estate transactions create stress and uncertainty when they should be empowering, transparent, and rewarding.
That’s why I am committed to elevating industry standards by ensuring that every client and agent I work with feels informed, valued, and confident in their decisions. I believe that a real estate journey should be built on a foundation of honesty, respect, and resourcefulness—not just to create successful transactions, but to cultivate lasting relationships and trust in the industry.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
What inspired me to get into real estate:
I’ve always been drawn to homes—not just as physical spaces, but as places that hold history, memories, and life’s biggest moments. I’ve had a love for old homes for as long as I can remember, and I’ve also been passionate about helping people. Those two interests naturally led me to real estate, where I found the perfect balance of working with homes and guiding people through some of the most significant financial decisions of their lives.
How is my approach different from other agents:
My approach is rooted in transparency, honesty, and empowerment. Many people feel like they’re not in control when selling a home, but I make sure my clients understand every step of the process so they can make informed decisions with confidence. I work with many longtime homeowners and heirs who are equity-rich but cash-strapped, helping them maximize their home’s value by making strategic improvements. By renovating to attract top-tier buyers and create competition, I help my clients sell for the highest possible price and walk away with the best net profit.
What truly sets me apart is my relationships. My clients know that I genuinely care about them, and that’s why they continue to work with me and refer the people they love to me. The trust we build together is what makes my work so fulfilling.
What am I most proud of in my career?
Without a doubt, it’s the long-standing relationships I’ve built with my clients. Seeing people return to me for their next sale or refer their family and friends is the greatest compliment I can receive. It’s proof that my commitment to transparency and honesty makes a difference in people’s lives.
I’m also incredibly proud of the impact I’ve had on other real estate agents—both locally and across the country. I believe in raising the standard of service in our industry, and I’ve had the privilege of mentoring agents to be better for their clients while building sustainable, thriving careers. Real estate should be about people first, and I love helping others embrace that philosophy.
Something people might not know about me:
I’ve been an avid volunteer since I was 10 years old, and giving back has always been an important part of my life. Whether it’s through my work or my community efforts, I believe in using my skills and experience to help others.
The ultimate goal for my clients:
My goal is simple: to make sure my clients feel confident, informed, and in control as they navigate one of the biggest financial transactions of their lives. Selling a home isn’t just about getting it sold—it’s about getting it sold in a way that benefits my clients the most. I’m here to help them make the best real estate decisions, maximize their wealth, and feel good about the process from start to finish.
Any insights you can share with us about how you built up your social media presence?
Building my social media audience has been an intentional process rooted in consistency, authenticity, and value-driven content. I focus on providing useful real estate insights, market updates, home-selling strategies, and behind-the-scenes looks at my work. By staying true to my core values—transparency, honesty, and empowerment—I’ve cultivated a loyal following across Instagram, Facebook, LinkedIn, and YouTube.
On **Instagram and Facebook**, I connect with homeowners, buyers, and agents by sharing engaging video content, home transformations, success stories, and client testimonials. My most popular posts often showcase how I help longtime homeowners and heirs maximize their home’s value through strategic renovations. People love seeing before-and-after transformations and learning practical tips that they can apply to their own situations.
On **LinkedIn**, I’ve built strong relationships within the real estate industry. I use this platform to share thought leadership content, industry insights, and mentorship experiences. Many agents and professionals engage with my posts because they see me as someone who prioritizes integrity and long-term success.
On **YouTube**, I focus on educational content—explaining the home-selling process, breaking down market trends, and sharing real-life case studies. This platform has allowed me to reach a broader audience, especially those who are looking for guidance in navigating their biggest real estate decisions.
Social media has become an invaluable tool for my business because it allows me to connect with people beyond just transactions. It helps potential clients get to know me, understand my approach, and trust that I genuinely care about their success. Many of my clients say they chose to work with me because they followed me online first and felt like they already knew me. That level of connection and trust is priceless in real estate.
I cannot say enough how many times consumers have met me and, even though they have never engaged on my social media, they tell me that they see me on there all the time and appreciate my insights.
My 3 tips for anyone wanting to start or grow their audience. Remember that you have to give and not ask. It’s a long road but it can have a profound impact. Don’t be concerned about your videos being high level production. Instead, do your best with your own organic videos so that you don’t delay posting. Also, 98% of people will not engage, but they are watching.
1. **Be Consistent & Valuable** – Post regularly with content that educates, inspires, or entertains your audience. Share market insights, home tips, and success stories to position yourself as a trusted expert.
2. **Show Your Personality** – People connect with people, not just businesses. Share behind-the-scenes moments, client experiences, and your unique perspective to build trust and authenticity.
3. **Engage & Build Community** – Social media is a two-way street. Respond to comments, interact with followers, and collaborate with local businesses or other professionals to expand your reach and strengthen relationships.
We’d love to hear a story of resilience from your journey.
One of the toughest transactions I’ve handled involved an extremely difficult listing agent. He was demeaning, chauvinistic, and even made racist comments about my clients. His listing had been sitting on the market with little interest, which gave my buyers significant leverage. My job was to guide them in using that leverage to secure their dream home at the best price and terms.
Throughout the transaction, this agent harassed me, questioned my expertise, and tried to intimidate me. He had far more experience and sales than I did at the time but that I was not afraid of this. It reached a point where I set a firm boundary: all communication would happen via email with both of our managers copied. It got so bad that my manager offered to step in and take over. I gave myself a day to consider it, and while it was tempting to remove such a toxic energy from my life, I ultimately chose to handle it myself. I saw it as an opportunity to sharpen my negotiation skills, strengthen my boundaries, and take control of the situation professionally.
In the end, the listing agent removed himself entirely, and I closed the transaction with his assistant. Even after closing, he and the sellers attempted to bully my clients with demands they had no right to make. I stood firm and continued advocating for my buyers.
During this process, my clients asked me to sell their current home. While I was honored, they also expected a discount. I explained that my value isn’t in offering discounts but in getting them the highest possible price through expert preparation, marketing, and negotiation. When they pushed back, I used an analogy: *If you went to work and did an amazing job on Monday and Tuesday, would you accept a pay cut on Wednesday just because you performed well the first two days?* They understood the logic, but they still wanted a discount. In the end, I stood by my worth and suggested they find a discount broker instead.
This experience reinforced an important lesson: in a competitive industry where many agents cut corners or don’t operate with the same level of care, it can be hard to walk away from opportunity. But holding true to my values and only working with clients who align with them creates a better experience for everyone—including me. Resilience isn’t just about enduring challenges; it’s about setting standards, protecting your energy, and knowing your worth.
Contact Info:
- Website: https://www.LoveseatHomes.com
- Instagram: https://www.instagram.com/nancyreynoldshomes
- Facebook: https://www.facebook.com/nancyreynoldshomes/
- Linkedin: https://www.linkedin.com/in/nancyreynoldshomes/
- Youtube: https://www.youtube.com/@nancyonyoutube
- Yelp: https://www.yelp.com/biz/nancy-reynolds-loveseat-homes-san-jose
