Hi Nancy, thanks for joining us today. The first dollar you earn is always exciting – it’s like the start of a new chapter and so we’d love to hear about the first time you sold or generated revenue from your creative work?

When I was in college pursuing a fine arts degree, my 3-D design professor was photographing one of my projects for his files. A friend of his saw my work and wanted to purchase it! It was incredibly meaningful to me that someone responded so favorably to something that I had made.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I first started making jewelry for myself about 20 years ago and progressed to making a few pieces as gifts for family and friends, occasionally selling pieces I had made with leftover supplies. It was never more than a hobby for me initially. I got divorced and went through some major life and employment changes and ceased making jewelry.

Fast forward to the pandemic! I was furloughed for a few months in 2020 by my employer. I had free time and nowhere to go. I began to make jewelry again and rediscovered my love for it, this time with an eye toward selling to the general public. I set up a website and photographed my pieces myself. I work with all kinds of stones and plated metals.

Over the summer my jewelry was featured in a designer spotlight advertorial for British Vogue, which was definitely a highlight! Starting in January I’ll also have a small collection at Flying Solo NYC in Soho.

What’s the most rewarding aspect of being a creative in your experience?

Jewelry is very personal. It reflects how you wish to present yourself to the world, as part of your personal style. It is immensely gratifying when people love something that you designed.

Any insights you can share with us about how you built up your social media presence?

Building a social media following is a neverending process. Collaborating with other artists and designers is a great way to grow your audience. For example, I offered to make earrings for a fashion designer and was tagged in her catwalk photos, as well as tagged by some of the models. It’s important to develop relationships with and give recognition to other entrepreneurs such as stylists, makeup artists, photographers, etc. that are mutually beneficial.

In addition, I always thank my clients when they share photos of themselves wearing my pieces, and request permission to share in my stories.

Contact Info:

• Website: www.rubynstella.com
• Instagram: @ruby.n.stella
• Facebook: Ruby & Stella