We recently connected with Najah Berry and have shared our conversation below.
Najah, thanks for taking the time to share your stories with us today Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.
Taking the bold step to rebrand Girl code cosmetics into Pretty Skin By Girl Code , was a significant risk, but one driven by a vision to elevate the brand to new heights. Embracing this change meant venturing into uncharted territory, with the potential to redefine our identity and resonate more deeply with our audience. This decision was not made lightly; it involved meticulous planning and a deep understanding of our customers’ evolving needs. By rebranding, we aimed to enhance our commitment to inclusivity and luxury, ensuring that every product not only meets but exceeds expectations. This journey, while fraught with challenges, ultimately reflects our dedication to growth and innovation, positioning PrettySkin by Girl Code as a leader in the luxury body care market.
Can you talk to us about how you funded your business?
Starting pretty skin it was a journey fueled by passion and determination. When it comes to funding my business, I knew I had to be resourceful and strategic, I turned to self-funding which I’m currently doing with working 2 9-5 and the help of my significant other leveraging my personal savings to cover the essential startup costs. This approach allows me to maintain full control over my vision and direction for the brand
We’d love to hear about how you keep in touch with clients.
Engaging Social Media Presence: We actively engage with our community on platforms like Instagram, where we share captivating content, respond to comments, and host live sessions. This helps us build a personal connection with our audience and keep them updated on new products and promotions.We also use Personalized Communication ,send out personalized emails and newsletters to our subscribers, offering exclusive discounts, sneak peeks of upcoming products, and self-care tips. This makes our clients feel valued and appreciated.
Contact Info:
- Website: http://prettyskyn.online
- Instagram: http://instagram.com/prettyskinbygirlcode