We’re excited to introduce you to the always interesting and insightful Naina Chawla. We hope you’ll enjoy our conversation with Naina below.
Naina , looking forward to hearing all of your stories today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
Yes you are right. It’s difficult to find an appropriate name for your business but I gave a name with my emotion for my brand. I had a fashion bug and found it amusing and exciting and so I kept this name for my page “trendbugs”. Apparently I dint work hard on it and this name came instantly to me because I wanted to represent fashion and lifestyle as a bug which could hit anyone.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Well I was a writer since childhood and had a great interest in writing so I started writing blogs and articles. And then I came to know about having a business page on instagram and after much research I carved a niche for myself here. For my page “trendbugs_by_naina” I keep coming out with different fashion ideas and hacks which are simple and practical and can be easily adapted by my followers. And I want to tell my followers and readers that I would continue to come up with new ideas and concepts in my future posts and videos. So stay tuned.
What sets me apart from others is my dedication to work hard and innovating new concepts and ideas.
How did you build your audience on social media?
Slow and steady wins the race. Being creative is the key to making followers. Give the audience something new everytime and they will come back. Find out the right time when you can get the best engagement. This will be possible with trial and error and will eventually help you in your growth.
What do you think helped you build your reputation within your market?
My hard work and perseverance helped me in building a reputation in the market. It’s also about your approach towards your work which makes a difference. Building a reputation takes time so you have to keep yourself calm and work efficiently towards your goal. And hard work always pays. Never shy away from approaching people for work. I always give my 100 percent to my work.
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