Alright – so today we’ve got the honor of introducing you to Naila Campbell. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Naila thanks for taking the time to share your stories and insights with us today. Do you think folks should manage their own social media or hire a professional? What do you do?

I manage my own social media account @meritthemini and volunteer for We the Dogs DC to manage @werhedogsdc

Naila, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

We the Dogs Inc. is a 501(c)(3) nonprofit organization that supports local dog rescues while fostering community amongst dog lovers. We have city chapters including @wethedogsdc, @wethedogsnyc, @wethedogsne, and @wethedogsky. My dog, Merit, is the Pup in Charge of @wethedogsdc. Our instagram is a community account. Typically, we have a new dog hold the handle each day. Our community loves to see where local dogs eat, play, train, hike, and hang out! We enjoy discovering new dog friendly spaces and seeing a new furry face each day. We also have local rescues hold the handle to introduce their adoptable pups. To sign your dog up to show off their day, go to www.holdthehandle.com.

Can you tell us the story behind how you met your business partner?

I met Amber, We the Dogs Inc.’s executive director, and her beautiful chow chow Izzy at several We the Dogs DC events. We connected at a moving away party for a mutual dog friend where we bonded over true crime documentaries.

How did you build your audience on social media?

Since we are a community instagram, our account grows organically. The night before a dog holds the handle, they will post on their instagram story to let their friends know to follow along. Posting consistently and keeping our audience engaged with a variety of content while sticking to our values of fostering community amongst dog parents has also helped us build and maintain our audience. If you’re starting to build a social media presence, post consistently and engage with other accounts who are in your niche.

Contact Info:

• Instagram: @meritthemini

Image Credits
@meritthemini