We’re excited to introduce you to the always interesting and insightful Naiciry Castillo. We hope you’ll enjoy our conversation with Naiciry below.
Alright, Naiciry thanks for taking the time to share your stories and insights with us today. Let’s jump to the end – what do you want to be remembered for?
I heard once that the first thing people think of when creating a company and thinking of success is “how will this impact myself, my family, the world, society” and it’s true. When I first transitioned my now business from a hobby, I always had the intention in mind to work as hard as I could to prove to myself that I am capable of doing the things I am afraid of. The catalyst of a business is success and to make money but when there’s a social impact, it gives a business a whole new meaning. If I can change the lives of my family around me, the generations to come and anybody who comes into contact with me through pure belief in myself, that is my legacy.
I am in the industry of servicing beauty through eyebrows and cosmetics but the real beauty is within us and what we make with it.
Naiciry, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Elevate Brows and Beauty first started as a hobby, an obsession to push myself outside the realm of my comfort and in 2020, Covid hit and shook my entire world. I was let go from my corporate job and even though I didn’t have a steady check (who did?) I decided to advertise my services on social media. One post brought a client and that client allowed me to build my portfolio. From there, I went on and earned my Cosmetology license, certified in Permanent Make Up, Lash Lifts and Brow Laminations.
I started my business with a focus on Brow Shaping using a Thread and Brow Tint to naturally enhance your shape. The eyebrows frame your face and can change your expression with just a dip of the arch. My goal is to find the best shape for you and allow you to wake up for weeks with brows you don’t have to think because they are just perfectly set for you. To be able to Wake Up and Go for up to 8 weeks with your brows in place and lashes that look like your everyday mascara is a goal for every busy, goal getting woman and man that wants to minimize they’re morning routine.
Making your life easier and helping you create healthy beauty habits within yourself is one thing that I strive for here at Elevate. From the hundreds of reviews and feedback I’ve received about “not touching my eyebrows in the morning” and “my eyebrows are so beautiful, I feel so good every time I look at myself” makes it that much more rewarding.
Your appointment is not just a Thread and a Lash Lift, it’s an elevated brow shaping experience.
Any advice for growing your clientele? What’s been most effective for you?
The most effective strategy for growing my clientele has been word of mouth referrals. Through word of mouth referrals, the customers that I’ve had referred have been consistent, loyal clients. I can post before and after videos, pictures, and funny content but I get the most authentic engagement when I share a clients journey and their satisfied transformation.
Word of mouth referrals are very important. If someone you know and trust gives you their feedback on something they like; the likelihood of you also trying it is much greater, That’s why we rely on Reviews when making a purchase.
What’s been the best source of new clients for you?
The best source of new clients for me is word of mouth referrals and visual transformations, for example: before and after pictures/reels.
Contact Info:
Image Credits
Image credits to alexrene.co