We recently connected with Nadria Brown and have shared our conversation below.
Alright, Nadria thanks for taking the time to share your stories and insights with us today. Do you think folks should manage their own social media or hire a professional? What do you do?
I manage my own social media, I feel it’s important for me to stay authentic and for my following to know that all posts are made by me. I prefer it to be treated as a intro to who I am and what I bring to the natural hair community. A portfolio if you will.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I have been in the hair industry for 9 years and behind the chair for 8 years. I always let it be known that the industry chose me as I would’ve never thought that I would be doing hair. I fell in love with the idea of being a color specialist in cosmetology school where I initially went for the make up program. During cosmetology school I actually transitioned from chemically straight hair to my natural curls. I have always been into dying my own hair and as I begin to embrace my natural hair I started to wonder if I’d be able to still play with colors with out altering my curls. I had an instructor in school who gave me my first curly cut and introduced me to the curly girl method. That’s when my fixation started on wanting to find a way to specialize in color while catering specifically to natural hair and helping women with curls step out of their comfort zone with color. I wanted black women & women of color to feel confident and safe in my chair and fully trust me to give them their wildest color dreams while also maintaining the health of their hair. I’m proud of how far the natural hair community has come in general with products and hair specialist all around the world as well as the role I play in that movement for the ladies in south Florida.
We’d love to hear about you met your business partner.
I met my business partner Akeiri aka curls_by_kiki at a salon we both assisted at once upon a time lol once we were both behind the chair we worked extremely well together our visions and ideas aligned perfectly when we worked on a client together. Being in a departmentalized environment gave us the opportunity to really focus on what we do best. Kiki has a natural talent for cut & style and knowledge of hair products /styling which pairs nicely with my talent for color and knowledge of working with different hair textures so it was a match made by the hair gawds themselves lol. Together we’ve branched off on our own and have maintained a curly safe haven called The Curlology Studio where we cater to natural hair and create magic together.
We’d love to hear the story of how you built up your social media audience?
I started my Instagram page when Instagram was just pictures and nothing more lol and to be honest I loved it that way. My audience was no one but a few friends , my mother and I think my little brother but I didn’t care ! I was excited to post and share what I was capable of. My audience really started to grow when I posted my first picture that was outside of the box for me. I did a color that was inspired by a sunset and it started being reposted every where. I know it sound cheesy but my honest approach at gaining my following is staying true to myself , being consistent and posting what I want never focusing on the likes, I love what I do and it’s my art , my way of expressing myself. Nothing more and nothing less. People gravitate towards what they relate to.