We’re excited to introduce you to the always interesting and insightful Nadira. We hope you’ll enjoy our conversation with Nadira below.

Hi Nadira, thanks for joining us today. Do you manage your own social media?

Through the years I have managed multiple social media pages: from e-commerce, to artists’, to University’s pages. Occasinally, I have created content for personal social media pages of those who wished to post yet failed to understand how to. For the most part I tend to believe that artists should manage their own page. As a social media manager, it takes time to understand one’s voice and emulate that through posts and stories. When speaking of a business, it gets a bit easier to manage because there are already multiple people working at the company, meaning that as a social media manager you are expressing through the company’s voice and mission that are usually clearly stated by the team. When it comes to managing an artist’s page, it gets more personal. A singular artist will have a specific tone that they would like to express themselves in; sometimes it might be very clear and consistent, sometimes the voice will change depending on the current project and mood. The main reason why I tend to manage my social media is just that: I am not sure my projects could be voiced by someone else who did not experience what I experienced through the creation of the project.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I am a fashion photographer and digital creator: I create content for fashion events like runways, Fashion Weeks, e-commerce stores and models. I started off this venture by photographing those around me: friends, family and coworkers. I always thought that beauty could be expressed in different ways: whether it is through an eye catching outfit, through a poised pose or through a powerful walk. Once I learned how to put my vision into an actual project (photo, video or advertisment campaign) everything else flowed together. I then started photographing fashion shows and was offered the amazing opportunity to capture New York Fashion Week. This event opened a multitude of different doors for me, like capturing Los Angeles Fashion Week, Dubai Fashion Week, Lumiere Runway and much more. During the photoshoots, I always tend to take some time to make a personal connection with the subject. Having been in the industry for over ten years, I have experienced a lot of what I like to call “cold meetings” where the creator and the subject meet, create the project and leave, without forming any sort of connection. Via experience, I have found that by taking time to get to know the subject, the project will flow together perfectly. It allows me to not only create my vision, but it also allows me to include a bit of the subject’s je ne sais qua.
I like to believe that I serve as a vessel to showcase one’s beauty to themselves by simply reflecting their light.

Is there a particular goal or mission driving your creative journey?

My creative mission is to allow one to see oneself. I photograph subjects as a mean to show them their beauty and their light. Most people take posed photos, wait for themselves to be camera ready and adjust their bodies in ways that make them feel more appropriate. I tend to do the opposite. I tend to photograph the “in between” moments. The instances where the subject is adjusting their hair, when they are moving, when they are allowing themselves to breathe. I like to capture those moments because they allow art to be art and not be so constructed. Don’t get me wrong, I absolutely love a posed photo, but most posed photos lose their power. In most posed photos you can see the emptiness in the subject’s eye, mainly because they are probably thinking of how their body looks, if their hair looks fine, if their hands are doing weird things. During those in between moments, the subject’s energy is breathing, almost exhaling. The photoshoots I conduct are a constant click (which my overfilled hard drives hate) but the smallest change in movement makes a huge differece for me. Mainly, what I am looking for, is the spark in one’s eye.

For you, what’s the most rewarding aspect of being a creative?

Creating is the most rewarding aspect. By creating, your brain will be fueled and therefore it will spark even more creativeness within you. I believe that it is pivotal for creatives to take some time off, long enough to clean the ash formed but not long enough to put out the fire. My inspiration for personal projects always comes from dreams and nightmares, where I go on nightly adventures that inspire me to create more. The most rewarding aspect of that is that I dream almost every night, so the creative source never ends if I allow myself to channel it.     

Contact Info:

• Website: https://www.designwithnadira.com/
• Instagram: https://www.instagram.com/nadira.psd/

Image Credits
© All Rights Reserved to nadira.psd www.designwithnadira.com