Alright – so today we’ve got the honor of introducing you to Nadine Nicholson. We think you’ll enjoy our conversation, we’ve shared it below.
Nadine, looking forward to hearing all of your stories today. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.
I was at the peak of my career in corporate communications, leading a team of 100+ and earning international recognition—yet I barely saw my two-year-old son for more than 30 minutes a day. Sitting by the Bow River, exhausted and questioning everything, I asked myself, “Why am I doing this? What is all this for?”
Weeks later, my dad was diagnosed with Stage 4 cancer. Just 21 days after his diagnosis, he was gone. As he took his last breath, I felt what I can only describe as a rush of energy—like he was passing on his final life lesson to me. In that instant, I made a promise: I wouldn’t waste another moment on things that didn’t truly matter.
I would put my well-being, my family, and my life purpose first.
That promise changed everything. It became the origin story of Ascend Leadership Co.—helping powerhouse leaders like create the freedom they once thought was impossible.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Nadine Nicholson is a Master Certified Coach and Time Mastery Expert, and we love to call her the Chief Possibility Officer and Time Architect. Nadine Nicholson is the leading expert in Time Mastery and visionary behind Ascend Leadership Co. and Impossible Freedom, a transformative leadership approach she developed with her partner, Derek Nicholson.
Nadine and Derek guide powerhouse $1MM+ founders and CEOs out of the Middle Zone of overwork, time guilt, and decision fatigue, while climbing to never-before-seen levels of success. Through their proprietary Impossible Freedom Equation, they provide a proven path to achieving both next-level business growth and personal freedom. NOW, not someday.
A Master Certified Coach with degrees in Public Relations and Psychology, Nadine is also an Accredited Business Communicator and award-winning entrepreneur. She speaks on The Time Revolution: How Powerhouse Founders & CEOs Climb Out of the Middle Zone of Success and The Say/Do Gap: Living in Full Integrity with Your Time, inspiring leaders to align their actions with what matters most.
With 30+ years business and leadership experience in high-stakes decision-making, business scaling, leadership development, and strategic communications, Nadine has been recognized as one of the 100 Women to KNOW in America and a Women Owned Business. She is an alumna of Harvard Business School and member of the Women Presidents Organization. a global network of top female leaders of multi-million dollar companies.

Where do you think you get most of your clients from?
Attending women business conferences in the U.S.

Can you tell us about what’s worked well for you in terms of growing your clientele?
Ensuring that I go outside into nature for at least 30 minutes every day — this is my #1 business strategy for retaining and growing my clientele.
Contact Info:
- Website: https://www.ascendleadership.com/
- Instagram: nadine_ascend
- Linkedin: https://www.linkedin.com/in/nadinenicholson/



Image Credits
Janet Plizska
Sarah Hoag

