Alright – so today we’ve got the honor of introducing you to Mya Price. We think you’ll enjoy our conversation, we’ve shared it below.

Mya, thanks for joining us, excited to have you contributing your stories and insights. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

Mya, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Mya Price, the founder of More Than Your Average (MTYA), a unique online vintage and thrift boutique catering to plus-size women. My journey into the fashion industry is deeply personal and rooted in my own experiences as a plus-size woman. Since my teenage years, I faced the challenge of finding stylish and fitting clothes. This struggle was not just about finding the right attire but about feeling confident and positive in my own skin.

My inspiration for MTYA came from a realization that the fashion industry was largely neglecting the clothing needs of plus-size women. As someone who has always been passionate about fashion, this gap in the market was not only a personal challenge but also an opportunity to make a difference. I wanted to create a space where women of all sizes could find unique, fashionable pieces that make them feel beautiful and confident.

MTYA offers a range of vintage and thrift clothing specifically curated for women size 12 and up. Our collection is not just about selling clothes; it’s about providing an empowering experience. We focus on unique, inspiring pieces that are difficult to find in typical stores, thus enabling our customers to express their individuality and style. We are also committed to sustainable fashion, promoting eco-friendly choices in an industry often criticized for its environmental impact.

What sets MTYA apart is our dedication to inclusivity and empowerment. We believe that every woman, regardless of her size, deserves to have access to stylish clothing that makes her feel confident and empowered. Our philosophy is that looking good leads to feeling good, which then radiates positive energy. This belief is at the core of everything we do.

I am most proud of the community and confidence that MTYA has built. Seeing our customers step out of their comfort zones and embrace their originality is incredibly rewarding. It’s not just about the clothes; it’s about the impact they have on our customers’ lives, helping them feel like they can take on the world.

To potential clients, followers, and fans, I want you to know that MTYA is more than just a clothing store. It’s a celebration of diversity, a commitment to sustainability, and a testament to the belief that fashion should be accessible to everyone. Our brand is a reflection of my personal journey and the journeys of countless other women who seek confidence, style, and empowerment through their wardrobe.

Join us at More Than Your Average, and experience a world where fashion is inclusive, empowering, and a true expression of your unique self. Remember, you are beautiful, today and every day. Experience more, with More Than Your Average!

Any insights you can share with us about how you built up your social media presence?

Building a social media audience for More Than Your Average has been an exciting and insightful journey. It started with a clear understanding of who my audience is – plus-size women seeking unique, fashionable clothing that makes them feel confident and empowered. Knowing my audience helped me tailor my content to resonate with them genuinely.

Key Steps in Building the Audience:

1. Authenticity: From the very beginning, I ensured that the content on MTYA’s social media platforms was authentic and relatable. I shared not just the products but also the stories behind them, my personal journey, and the experiences of customers who found joy and confidence in our collection.

2. Engagement: Engagement is crucial. I made it a point to interact with my followers regularly. Whether it was responding to comments, featuring customer stories, or asking for feedback, these interactions helped build a community, not just a customer base.

3. Consistency: Consistency in posting content was key. I established a regular schedule for posts, which helped in keeping the audience engaged and in building a routine for them to follow MTYA’s updates.

4. Quality Visuals: Given that fashion is highly visual, investing in quality photography was essential. The visuals on our social media not only showcase our collection but also convey the lifestyle and ethos of MTYA.

5. Influencer Collaborations: Collaborating with influencers who aligned with our brand values and had an audience that overlapped with our target demographic was a game-changer. These collaborations expanded our reach and brought authenticity to our marketing efforts.

6. User-Generated Content: Encouraging customers to share their experiences and how they styled our pieces created relatable content that resonated with our audience. This not only provided us with authentic marketing material but also made our customers feel like a vital part of the MTYA community.

Advice for Those Starting to Build a Social Media Presence:
-Understand Your Audience: Know who you are talking to. Understanding your audience is the first step in creating content that resonates with them.
-Be Authentic: Authenticity is key. People are drawn to brands that are genuine and transparent.
-Engage With Your Audience: Don’t just post content; engage with your followers. Answer their questions, appreciate their feedback, and make them feel heard.
-Consistency is Crucial: Whether it’s the type of content, the aesthetic, or the posting schedule, consistency helps in building a loyal following.
-Leverage Stories and Visuals: Use stories and high-quality visuals to create a connection. In the digital world, visuals are often the first thing that catches the eye.
-Don’t Underestimate the Power of Hashtags: Use relevant hashtags to increase the visibility of your posts.

Building a social media presence takes time and effort, but with patience, consistency, and genuine engagement, it can be a powerful tool to connect with your audience and grow your brand.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

1. Authenticity and Personal Connection: My reputation in the market is largely due to the authenticity and personal connection I have with my audience. Sharing my journey as a plus-size woman and the challenges I faced in finding stylish, well-fitting clothing resonated with many. This personal touch helped build trust and a sense of community among my customers.

2. Quality and Uniqueness of Products: The reputation of More Than Your Average also grew because of the quality and uniqueness of our products. By offering a carefully curated selection of vintage and thrift pieces, I was able to provide something truly special and different from what was available in mainstream stores.

3. Customer-Centric Approach: Placing a high value on customer feedback and experiences has been instrumental. I’ve always prioritized understanding and meeting the needs of my customers, whether it’s in the style, fit, or overall shopping experience. This customer-centric approach has led to positive word-of-mouth and repeat business.

4. Community Engagement and Inclusivity: Actively engaging with the community through social media, events, and collaborations has helped build a strong and loyal customer base. Promoting inclusivity and celebrating diversity in all our campaigns and interactions has reinforced our reputation as a brand that truly cares about its customers.

5. Sustainability and Ethical Practices: In today’s market, where consumers are increasingly aware of the environmental impact of their purchases, our commitment to sustainability and ethical practices has played a significant role in building a positive reputation. By focusing on vintage and thrift clothing, More Than Your Average stands out as an environmentally conscious choice in fashion.

6. Consistent Brand Messaging: Maintaining a consistent brand message across all platforms has been crucial. Whether it’s through social media, our website, or in-person events, ensuring that our core values and brand identity are clearly communicated has helped in establishing a strong and recognizable presence in the market.

7. Adaptability and Innovation: Staying adaptable and open to innovation, whether it’s in marketing strategies, customer service, or embracing new technologies, has kept the brand relevant and appealing to a broader audience.

In conclusion, building a reputation in the plus-size vintage fashion market has been a multifaceted effort, combining authenticity, a deep understanding of customer needs, commitment to quality and sustainability, and consistent brand messaging. These factors have not only helped in building a reputation but also in creating a brand that resonates with and empowers its customers.

Contact Info:

• Website: https://www.morethanyouraverage.com/

Image Credits
Maddie Stanley is the talented photographer behind these captivating photos.