We were lucky to catch up with Ms. Pretty Features recently and have shared our conversation below.

Hi Ms. Pretty, thanks for joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

I wanted my business name to be something that reflected me, so I just started brainstorming. By the end of the night, I had 3 pages worth of names to look over. “All Things Pretty” is what I initially decided on. Eager as I was, I filed for my LLC that same night. Lol! What’s funny is that my business had a whole rebrand before I even launched. I mean, I’d created my logo, filed all the necessary paperwork, and created emails and social media accounts, all under All Things Pretty. It wasn’t until months after testing vendors that I decided that All Things Pretty wasn’t the one. Then one night, I revisited my list of names and came across Pretty Features. I instantly fell in love, and my brand, Pretty Features, was born. 

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Hello, beautiful readers! I am Ms. Pretty Features of Pretty Features LLC. Moment of silence, because that’s a damn good brand name, right? Lol. Pretty Features is an online clothing store catered to providing alluring, timeless pieces that complement all of the pretty features we women have been blessed with. It’s my way of showing how sexy perseverance and resilience can be.
Being in the fashion industry was something I’d never seen myself venturing into until I did it. You know how some people get the urge to plan a whole new life at three o’clock in the morning? Well, it went a little like that. I just sat down one night and thought about what it was that I truly wanted to do. I acquired the knowledge, put forth the energy, and now I am the owner and face of a brand, my brand! I love my brand, and I love being the woman behind it all. It all being the model, marketing, public relations specialist, creative director, and stylist. It’s a lot, but I love it. What Pretty Features signifies makes it all worth it.
A problem I believe the fashion industry has is fast fashion and confusing affordable with cheap. Nevertheless, everyone has their target audience. On the other hand, over here at Pretty Features, I handpick and inspect every piece of clothing available to my customers. So, I pride myself on the quality pieces Pretty Features provides.
One of the things that I am most proud of is the fact that I did it! Pretty Features isn’t just an idea sitting on a page in my notebook. It’s a real, tangible, beautiful thing that I created all on my own. Being in this industry, in any industry, takes patience, determination, and a love for what you do. To my fellow dreamers and ambitious procrastinators, know that you’ve got this.

How did you put together the initial capital you needed to start your business?

Initially, I applied for different fashion grants. Not getting them left me a little bombed, but being Ms. overly independent, I already knew what my next steps were. So, I prioritized, and I was able to put forth all of the capital to fund my business. I love being able to say that! 

Let’s talk about resilience next – do you have a story you can share with us?

Being the first to break generational curses in your family is hard. I broke half of those curses amid a very challenging point in my life. One of my responses to such trying times was Pretty Features. I believe this has been pivotal in shaping the woman I’m constantly evolving into. With that being said, Pretty Features is my way of showing how perseverance and resilience can look so damn sexy. 

Contact Info:

• Website: https://prettyfeatures.co
• Instagram: @msprettyfeatures @prettyfeaturesbrand

Image Credits

None.