We caught up with the brilliant and insightful Mouaad El Boumeshouli a few weeks ago and have shared our conversation below.

Alright, Mouaad thanks for taking the time to share your stories and insights with us today. Can you talk to us about a risk you’ve taken – walk us through the story?

I think the biggest risk I took was during the pandemic (COVID-19). My former company (taxi rental company), was on the edge to go bankrupt. This was off course because of the pandemic, cause no one was renting a taxi car as there were no tourist or customers. But the costs kept on going. At this moment I really didn’t know what to do, so I started to research the Ecom business. The reason I choose for Ecom, is because people started to order for 80/90% all of there needs. I took the biggest risk to invest all my savings in an own brand watch business. That day the brand Lucien Fabrice was born.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Lucien Fabrice wants to become a trendsetter of luxury products for a large group of people. Our mission is to provide these products for people who want to enjoy the good life.

Traditional craftsmanship and traditions play a major role in the watch industry. At Lucien Fabrice, we cherish the rich history of these mechanical timepieces. True craftsmanship has a price tag, but that shouldn’t mean that there is no room for innovation. We believe that the same quality and luxury can be offered at an affordable price. Lucien Fabrice ensures that you have a beautiful and affordable timepiece on your wrist. A status symbol that enriches your life.

What’s been the best source of new clients for you?

I think Social Media is one of the biggest power of the Ecom Business. This way, you are able to find new clients on a daily base. The thing about Social media advertising is that it can be really expensive if you don’t know how to target. If you use it the right way with the right knowledge and case studies it can become profitable.

Can you talk to us about how your funded your business?

Money Money Money… Most of the time people think that money is the biggest obstacle of starting a business. Don’t get me wrong it still is a big obstacle, but I think that the right mindset is the biggest obstacle. The right mindset in combination with perseverance. You can have all the money in the world and your business could still fail because lack of mindset and perseverance. But in the end… yes you will need capital. When you start a business it is important to dream and look up and put goals for yourself. Go with the stairs, so don’t go with the elevator, small steps make big ones. Make from 1 dollar, 2 dollar, but most important is that you keep on working, keep on making money on the old way to reinvest in your business. For me this was the way to grow.

Contact Info:

• Website: www.lucienfabrice.com
• Instagram: https://www.instagram.com/mouffieofficial/
• Linkedin: https://nl.linkedin.com/in/mouaad-el-boumeshouli-22549712a
• Youtube: https://www.youtube.com/channel/UC9Fi-dgVwG5QQaaW3uyArxg
• Other: Lucien Fabrice instagram: https://www.instagram.com/lucien_fabrice/