We’re excited to introduce you to the always interesting and insightful Morgan Rico. We hope you’ll enjoy our conversation with Morgan below.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Hi! I’m Morgan Rico (she/her). I am a life and leadership coach specializing in cultivating authenticity and having the audacity to live a fulfilled life. I work with the rebels and rule makers of the world. I come to coaching after over a decade in nursing, with a focus on somatic work and wellness. Educated in the health and wellness space and a strong advocate of eastern medicine, I continuously strive to consume and learn new practices and useful tools within an industry I truly believe in.  My personal journey creating a strong mind, body, soul, earth connection, setting goals, and paving my own unique path has lead me here. Investing in myself, taking control, and having the courage to implement real change I took on a more purposeful and fulfilling role as a coach. It is my mission to help guide my clients to their truest, most authentic self and continuously achieve their individual, specific goals using proven tools, a safe container to be seen and heard, accountability, and an open, curious ear to reflect patterns and self-sabotaging behaviors that hold us back from our dreams.

Can you share a story from your journey that illustrates your resilience?

This past year, I experienced a pretty big lull in my business. I went about 6 months without any new clients coming in and was down to only one client for a few of those months. It was tough to keep going, I wanted to give up. Sometimes its easier to throw your hands up and say “welp, that didn’t work” and move on. I felt myself getting to that point late last year. Maybe I wasn’t meant to be a coach, maybe it just came easier for some people, maybe I wasn’t cut out for this entrepreneur thing. But something in me just couldn’t let me quit. I knew how much I loved what I was doing even if it wasn’t making me any money, I was in fact losing money staying in business at that point, so I really had to reconcile some limiting beliefs I was holding on myself and let that go in order to keep going. I did a project at the end of the year that I called “The 12 days of Completion” and for 12 days I reviewed a month of the year, beginning with January, each day and came to terms with how it did and didn’t go. I released the energy I had been holding surrounding how my personal and professional life had gone in the past year. That was a game changer for me. I started the year with a clean slate and seemingly out of nowhere, clients started coming in. Its been an amazing experiment into trust and surrender.

Training and knowledge matter of course, but beyond that what do you think matters most in terms of succeeding in your field?

Grit.Being an entrepreneur, especially one that sells themselves as a service, can be really confronting and challenging. When no one is signing up to work with you, it’s easy to make it about you. “I’m not enough” comes up a lot for me. You have to keep picking yourself up and dusting yourself off and moving forward. Sometimes I think the only reason I’m still in business at this point is purely my stubbornness. I refuse to give up. There is courage in that. You have to keep betting on yourself, even when it feels like no one else is. That can be really tough. It’s been a true test and gift in self love.

Contact Info:

• Website: https://audacity-coach.com/
• Instagram: @theaudacity.coach