Alright – so today we’ve got the honor of introducing you to Morgan Lemaitre. We think you’ll enjoy our conversation, we’ve shared it below.

Morgan , looking forward to hearing all of your stories today. Early in your career, how did you think through the decision of whether to start your own firm or join an established firm?

When I got my first job in Finance, I joined an established firm, UBS. In fact, it was one of the best in the world. I never dreamed when I joined UBS as a Sales Assistant that one day I would have founded my own firm.

At the time, I knew I wanted to be in Finance because it was something that challenged me. It was unfamiliar territory. My greatest accomplishments in my life up the that point (I was an accomplished figure skater) were often a result of running toward things that made me uncomfortable or that I hadn’t yet mastered.

The first few years in the business were like drinking from a firehouse. There were so many things I didn’t know, so many things that I couldn’t wait to know and explore. I had the great fortune of supporting a team that ran their own investment portfolio, a long portfolio and a long short. I also had the opportunity to work with an advisor who specialized in currency trading, derivatives, and structured notes. Two completely different ways to look at the world according to finance. This was the moment I discovered that there were a million different paths to take in finance. It was also the moment I discovered that I wouldn’t rest until I knew everything possible there was to know in the financial world. This has become my lifelong journey.

Morgan , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am the Founder & Owner of Park City Wealth Advisors. I believe that successful stories start before success manifests. The family office practice I founded focuses on serving Founders, Entrepreneurs, and legacy wealth in the months leading up to liquidity events, mergers, and IPOs, and the years and generations that follow.

Our Family Office views wealth as a tool to be utilized in pursuit of our clients greatest visions and passions. With Investment Management, Tax Strategy, and Legal Structure at the core of our clients framework, our team is able to work with clients to leverage, grow, and protect what they’ve worked so hard to build.

One of the aspects I’m most proud of is my teams breadth of knowledge that is deployed to help founders solve problems that none of the other professionals in their life are able to. For instance; how to mitigate a tax liability at an exit, the most advantageous legal structure to hold their business in, how to establish a benchmark for private investing, ways to best optimize real estate in a wealth portfolio, and so much more.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Doing the right thing every single time, being consistent, and always seeking to find solutions.

1. Doing the right thing. This sounds easy, but if it were so easy, then everyone would do it. It’s not. Doing the right thing, EVERY SINGLE TIME, means owning mistakes, communicating successes & lessons learned, and putting in the extra efforts and hours to find that “right” solution that you know is out there.

When I built my business, I told myself, that no matter what anyone else said or did, when I went to bed every single night, I was going to lay my head on my pillow knowing I did the right thing. I wanted to build a business that I was proud to tell my children about.

2. Being Consistent. We live in a world where people want instant gratification, but that’s not reality. The reality is, it takes at least 7 years to grow the seeds you planted. It takes time. It takes persistence.

3. Be a solution seeker. I don’t ever claim to know everything, nor would I want to. I believe in owning what I know and offering to find the answer or get someone into the right hands when I don’t.

What’s a lesson you had to unlearn and what’s the backstory?

When I first started as an advisor, I was trained to believe that it was my job to know what’s best for people.

Time and experience have taught me that this is completely false! It’s my job to let people know what options are available to them, what my experience has been, and the pros & cons of different decisions that might be on the table. It is then my job to sit with my clients as they help me understand what is best for them based on the given fact set.

Contact Info:

• Website: Parkcitywealthadvisors.com
• Instagram: @parkcitywealthadvisors
• Facebook: Park City Wealth Advisors
• Linkedin: https://www.linkedin.com/in/morganlemaitre
• Other: Tik Tok: Morgan.Knows.Money