Alright – so today we’ve got the honor of introducing you to Monika Angelini. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Monika, thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

The idea for my business happened in Colorado Springs, I had made a decision to eat and use only natural products after a health scare in the family. I was pretty obvious that our habits needed to change, so eating organic foods and using all-natural products was how it at started. Back then, it wasn’t easy to find natural soaps, so I started to make them myself. Over the years, I uncovered the secrets to making really good essential oil blends for my soaps, and still keeping the cleansing/moisturizing percentages balanced.

Then, one summer day, my mother-in-law calls me and elaborates on her sad tale of going on vacation, forgetting to wear sunscreen, getting really bad sunburn and why showering had made it hurt worse, Come to find out, the soap you use after getting too much sun is extremely important.

For days I researched, scouring through books and webpages, trying to find out if there was a soap made for just for sunburn. The answer was, no. I also stumbled onto a conspiracy of sorts… many years ago, one of the largest soap companies in the world demonized using soap for sunburn relief, saying all soaps exacerbate sunburn. Then, they offered consumers other types products for sunburn relief, like lotions and aloe vera.

Still to this day, the general consensus is, soap is bad for sunburn. And, the truth is, they’re right. 99% of soaps and body washes are made to cleanse very well. And, for a normal person without sunburn, would be just great. But, for the person with sunburn, using soaps with fragrance, exfoliants, and colorants is just about the worst thing you could do. Using them is like pouring gas on a bonfire, but there’s hope.

Then reason it makes sunburn worse is because you absorb the water you bathe in, one liter for every 30 minutes. This is how your skin cleans and rehydrates itself, in the shower. The ingredients in you soap get absorbed deeper and more quickly during bathing. Inherently, most soaps are designed to clean instead of accelerate healing.

After years and years of development, in 2019 I finally perfected The Original Sunburn Soap, the first soap to significantly relieve the effects of sunburn on the first use. What’s exciting is, the more people who find out about it, the more they tell others about how magically it works, because comforting others is a big passion of mine.

Monika, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hi! My name is Monika, I’ve been making all natural soaps for over a decade, using only organic, non-GMO ingredients, and scenting them with pure essential oils. WILD represent the freedom of nature, but also the boldness to rise above the standards set by big business’ and discover the magic all around us.

When I started this company, my only goal was to make the best soap that I possibly could, with the best ingredients and techniques. I have really high standards, and I wanted to be the best, and that journey was rough and filled with tears and failures. But, to the person that endures the road to mastery is well rewarded in skill, and I am very grateful to have taken the road less traveled.

A big thank you to all those people out there making, creating, inventing things to inspire us, to remind us to try again, to keep dreaming, to keep believing. Any success that I may receive, belongs to all them, as much or more than it belongs to me.

Can you talk to us about how your funded your business?

I basically lived paycheck to paycheck. But, I wanted something more out of life, so instead of “relaxing” after work I started working on myself, for myself. Exercising, making soap, filling my time with creation. The people and the money will come to you more easily when you’re not desperately seeking it.

Don’t wait until you have what you think you need to start. Just start right now, with whatever you have, and what you will need will come to you. Don’t hesitate, don’t over think it, just sit down and write out your idea as you see it in your mind. Build a prototype, make a recipe, do something! Anything is better than putting it off until tomorrow.

Just try to put yourself around people that are already doing something similar or closely related to what you want to do, and the doors will open.

Where do you think you get most of your clients from?

The best source of new clients comes from good word of mouth. If you have a good product or service, people are going to notice and tell their friends and family. Focusing on making the best version of what you have, in the beginning, will ensure that your customers or clients will continue to support your brand.

Vending at markets, getting into local general stores, ads and online platforms like etsy.com are great ways to expand the amount of eyes viewing your business each day.

Contact Info:

• Website: wildorganicskincare.com