We were lucky to catch up with Monette Smith recently and have shared our conversation below.
Monette, thanks for joining us, excited to have you contributing your stories and insights. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry
In the dynamic realm of public relations, advertising, marketing, and social media, trends constantly evolve, driven by shifts in consumer behavior, technological advancements, and cultural changes. One of the most prominent trends I’ve observed recently is the rise of influencer marketing and its profound impact on brand promotion and consumer engagement.
Having immersed myself in the high society magazine industry for two decades, I’ve keenly observed the shifting tides of advertising trends, particularly with the advent of the digital age.
Within the exclusive realm of high society magazines, where glossy pages and elegant spreads once reigned supreme, a noticeable transformation has occurred. These publications, once considered the epitome of luxury and sophistication, now find themselves navigating a landscape where digital platforms wield considerable influence.
However, as society embraced the digital revolution, our once-unassailable position faced new challenges. The elite readership we once catered to increasingly turned to online platforms and social media for their dose of haute couture, fine dining, and exclusive events.
As a seasoned veteran in the marketing & advertising industry, I couldn’t ignore the seismic shifts occurring around us. It became clear that to remain relevant in this ever-evolving landscape, we needed to adapt and embrace digital channels.
Gone were the days of relying solely on glossy spreads and exclusive events to captivate our audience. We ventured into the digital sphere, establishing a prominent online presence through sleek websites and engaging social media platforms. Through strategic partnerships with influencers and captivating digital content, we aimed to maintain our status as the premier source of luxury lifestyle content.
Though the transition presented its challenges, it also brought forth unparalleled opportunities. By harnessing the power of digital platforms, we were able to extend our reach beyond the confines of traditional print media, captivating a new generation of affluent consumers while continuing to serve our loyal readership.
As the digital era unfolds, one undeniable truth becomes increasingly apparent: news travels faster in the digital realm than in print. With the click of a button, information disseminates across the globe, reaching audiences instantaneously. In this fast-paced digital landscape, businesses must not only adapt but also cultivate a robust online presence. It’s imperative to invest in a cohesive content strategy that resonates with digital audiences, engaging them in meaningful conversations and fostering a sense of community. By embracing digital platforms and nurturing an online culture, businesses can navigate the ever-evolving media landscape and remain at the forefront of their industries, ensuring continued relevance and success in the digital world.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Boasting over 25 dynamic years in the industry. As the founder and CEO of the esteemed marketing and digital agency, PINK POODLE PR, powered by PR Marketing, LLC, Monette is a trailblazer known for her innovative approach and unparalleled dedication to her craft.
Monette’s journey into the media industry began with a spark of passion and a drive for excellence. Armed with determination and a mere $1,000, she transformed her vision into a thriving empire, leaving an indelible mark on the media landscape. Over the years, she’s diversified her portfolio, owning The Pink Shutter House, Pink Press City, The Pink Shutter House and hosting the new podcast, soon rolling out Pink Lips & Tequila Sips. These ventures showcase her multifaceted talents and entrepreneurial spirit.
At the heart of Monette’s work is a commitment to solving her clients’ problems and exceeding their expectations. Through PINK POODLE PR, she offers a comprehensive range of marketing and digital services, tailored to meet the unique needs of each client. Whether it’s brand development, social media management, or strategic PR campaigns, Monette and her team deliver results-driven solutions that drive growth and success.
What sets Monette apart is her unwavering dedication to excellence, coupled with her genuine passion for helping others succeed. She’s not just a business leader; she’s a mentor, a motivator, and a beacon of inspiration for aspiring entrepreneurs. Her captivating public speaking engagements, spanning over 22 years, have empowered countless women in business, inspiring them to overcome obstacles and realize their full potential.
Beyond her professional achievements, Monette is deeply committed to giving back to her community. She generously supports numerous charitable causes and serves on various boards, leveraging her platform for positive change.
As Monette celebrates 22 triumphant years at the helm, she remains focused on her mission to make a lasting impact in the media industry and beyond. Her story serves as a testament to the power of determination and resilience, inspiring others to pursue their dreams with unwavering passion and unwavering joy. Whether you’re a potential client, follower, or fan, Monette Smith’s work is a testament to her commitment to excellence and her dedication to making a difference in the world.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
In the fast-paced world of business, mastering emotional intelligence is crucial for sustained success and growth. Recognizing and managing emotional triggers, cultivating resilience in the face of challenges, and fostering creativity are essential skills that empower individuals to navigate the ever-changing landscape with confidence and composure. By developing a support system, practicing mindfulness techniques, and embracing a growth mindset, professionals can harness their emotions as a source of strength rather than a hindrance. Remember, in business, staying composed and creative is not only a skill but a mindset that fuels innovation and drives long-term success.
Have you ever had to pivot?
During a family vacation one year ago, we encountered a harrowing accident that nearly resulted in the loss of my oldest son. In that moment of crisis, I was confronted with the fragility of life and the need to reassess my priorities. It became clear to me that I wanted to live with purpose and intention, rather than simply going through the motions and saying yes to every opportunity that came my way. I realized I wanted to make a meaningful impact, not only for myself but also for others.
Inspired by this awakening, I decided to pivot my focus and channel my energy into creating something that would empower and uplift women. Thus, the idea for a women empowerment speaker series was born. Held monthly at the Pink Shutter House, these events provide a platform for speakers to share their stories of hardship, perseverance, and triumph. It’s a space where vulnerability is embraced, and attendees are inspired by the raw and authentic narratives of others’ journeys.
Through this initiative, I’ve witnessed firsthand the transformative power of storytelling. Each month, as speakers take the stage and bravely share their experiences of rise and fall, attendees are moved, empowered, and equipped with newfound strength to overcome their own challenges. It’s a reminder that even in the face of adversity, there is hope, resilience, and the opportunity for profound growth.
This pivotal moment in my life taught me the importance of living with intention and creating spaces for meaningful connection and growth. It’s a journey that continues to evolve, but one thing remains constant: the belief in the power of storytelling to inspire, heal, and transform lives.
Contact Info:
- Website: https://pinkpoodlepr.com/
- Instagram: momoismypublicist
- Facebook: https://www.facebook.com/monette.smith.9/
- Linkedin: Monette Smith