We caught up with the brilliant and insightful Molly Winters a few weeks ago and have shared our conversation below.

Molly, looking forward to hearing all of your stories today. Being a business owner can be really hard sometimes. It’s rewarding, but most business owners we’ve spoken sometimes think about what it would have been like to have had a regular job instead. Have you ever wondered that yourself? Maybe you can talk to us about a time when you felt this way?

I love my job. I work with the coolest people, I get to hear all about the amazing things they do, and then I get to sit down and write about it. Pretty golden, in my opinion. . . . most days.

Nine days out of ten, I’m definitely happier as a business owner and so thankful I started my business. But catch me on that tenth day and I might tell you a different story!

Most recently, I got the hair-brained idea of hosting my very first virtual event called the Business Simplicity Summit — to help business owners cut the BS from business. But rather than take a few months to plan it, I decided to dive headfirst into planning and crank things out in about 45 days. I definitely don’t advise that!

There’s so much to juggle when planning an online event — finding speakers, coordinating schedules, writing and designing all the promotional materials, — and that’s all before the event itself. And I’m still continuing to write for my clients during it all.

I’ve definitely had days where I think, “I’ve made a huge mistake,” like Gob from Arrested Development. But overall, as I get further along in the process I remind myself that doing things that scare us is what helps us grow — as business owners and individuals. Plus, I’m seeing a dream of mine come together before my very eyes, so that’s pretty cool.

And yes, some days I dream of going back to being a barista (like during my college years) with an endless supply of espresso, but I always come back around to loving my business.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m a copywriter who specializes in writing for professional organizers and designers because I was a professional organizer myself — many years ago!

I’ve been writing since I was a kid, when I would haul out my folks’ electronic ’80s-era typewriter and spin some wild tales (heavily inspired by The Babysitter’s Club and Nancy Drew). After college, I worked in the marketing department of a large company and discovered a passion for copywriting.

Now, I love to write for business owners who help people love their homes, but struggle with what to write on their websites, email sequences, sales pages, and blogs. I have a knack for listening to a client and then writing in their style and voice while increasing sales through a deeper connection with their readers.

This year, I’m adding writing courses to my programs to help those entrepreneurs who can’t afford to hire a copywriter to do it for them and are on a DIY budget.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I think it really helped that I owned my own organizing business, Simply Organized LLC, years ago. Professional organizers and designers have responded really well to that because they trust that I know the lingo, motivation, and struggles of their industry. I truly understand what’s it like to be on both sides because now I live life as a busy mom with a house full of chaos! I can understand my client’s perspectives, as well as what their clients are going through. It helps me craft their message in a way that really resonates with their ideal people.

For you, what’s the most rewarding aspect of being a creative?

I love connecting with people, so it’s really rewarding for me to help my clients build a deeper connection with their readers. I think that’s why I love writing for organizers so much — they’re truly helping people change their homes and lives. Getting organized is almost always about SO much more than just stuff. When I can write words that help bridge the gap between people struggling with clutter at home and the people that can help them feel better, it makes me feel good, too!

Contact Info:

• Website: https://www.mollyzwinters.com/
• Instagram: https://www.instagram.com/molly.winters.writing/
• Facebook: https://www.facebook.com/mollyzwinters
• Linkedin: https://www.linkedin.com/in/molly-winters-freelance-writer/
• Youtube: https://www.youtube.com/channel/UCZqTfCMe6w5KOSiLoiPQeaQ