We caught up with the brilliant and insightful Moises a few weeks ago and have shared our conversation below.

Moises, thanks for taking the time to share your stories with us today It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.

One of the biggest risks I took was deciding to tell the stories of underground musicians, on my own terms, with my own gear, and with no budget. After a few months the pandemic hit, I saw some of the most talented musicians I knew struggling, not just financially, but emotionally and artistically. Gigs disappeared, and with them, visibility. That’s when I decided to start 4Beat Media. I took my camera, my passion for music, and began producing mini-documentaries, live sessions, and interviews. It started with friends, but the mission grew bigger: to highlight artists who were being overlooked by mainstream media.

I invested my own time, money, and energy, even while balancing a full-time job and, most recently, being a new dad. But that risk turned into a platform. These stories have reached people across borders, helped musicians get recognition, and reminded us all that art doesn’t stop when the world does.

Moises, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m Moi Linares, a drummer, multimedia producer, and storyteller originally from Guadalajara, now based in South Florida. My creative world revolves around groove, movement, and connection. I co-founded POCKiT, an experimental funk band, and I’ve spent years performing across the U.S., Mexico, and Latin America. But I’m also behind the camera, producing hundreds of videos—from educational content to live performance sessions to short films.

My work lives at the intersection of music and storytelling. Whether it’s a raw live take, a carefully animated explainer, or a heartfelt mini-doc, I bring people into the story through sound and visuals. I’ve collaborated with Grammy-winning artists, professors, CEO’s, a wide range of professionals, nonprofit leaders, and young up-and-comers trying to find their voice.

I think what sets me apart is that I understand both the stage and the editing timeline. I know how to capture the soul of a performance and translate that into a visual that feels honest. My proudest moments aren’t always flashy, they’re when an artist sees themselves truly reflected, or when a student says one of our videos helped them connect with the course in a new way.

At the end of the day, I want my work to make people feel something, whether that’s groove, reflection, inspiration, or even discomfort.

Is there a particular goal or mission driving your creative journey?

My mission is to elevate underrepresented artists, educators, and ordinary people through meaningful storytelling. I want to document moments that would otherwise go unnoticed. There’s something powerful in catching a jam session on camera or helping a professor explain their course through a personal story. Those moments connect people, and that’s what I’m after.

In a more personal sense, I want my daughter to grow up surrounded by creativity, culture, and stories that show the full range of human expression. So everything I build now is part of that legacy, too.

Is there something you think non-creatives will struggle to understand about your journey as a creative?

I think a lot of non-creatives underestimate how vulnerable this work is. You’re constantly putting a piece of yourself out there, your taste, your ideas, your time, and hoping it lands. Behind every short video or song is hours of edits, doubts, “do it again” moments, and quiet self-questioning.

Also, people think creativity just “happens”, but it’s a muscle. It takes daily work. Sometimes the ideas flow, sometimes you’re dragging your brain through mud. And when you work in multiple disciplines like I do, music, film, storytelling, animation, education, there’s not a neat path to follow. You’re constantly inventing the process as you go.

But I’ll say this: when it clicks, when the groove hits, when the visual lands just right, it’s all worth it. I keep reminding myself that.

Contact Info:

• Website: https://www.4beatmedia.com/
• Instagram: https://www.instagram.com/4beatmusic/
• Linkedin: https://www.linkedin.com/in/4beatmedia/