We’re excited to introduce you to the always interesting and insightful MLC ( Marta Eliza). We hope you’ll enjoy our conversation with Marta below.

MLC, thanks for joining us, excited to have you contributing your stories and insights. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

At MLC Swimwear, our mission is to empower confidence, celebrate individuality, and promote inclusivity through fashion.

Our journey began with a simple yet powerful vision: to create swimwear that makes every person feel bold, beautiful, and unapologetically themselves. We believe that fashion is more than just clothing—it’s a form of self-expression, a statement of confidence, and a tool for empowerment.

Our founder, Marta, was inspired to launch MLC Swimwear after recognizing a gap in the industry for high-quality, fashion-forward swimwear that truly caters to diverse body types and styles. Too often, swimwear has been designed with a narrow definition of beauty in mind, leaving many individuals feeling unseen or unrepresented. At MLC, we reject that notion. Our collections are designed to embrace all shapes, sizes, and backgrounds, ensuring that everyone can step into the sun feeling radiant and self-assured.

Beyond fashion, we are committed to fostering a community of empowerment. Through our presence at major fashion events like NY Swim Week and Miami Art Basel, we connect with creatives, entrepreneurs, and fashion enthusiasts who share our belief in breaking barriers and redefining industry standards. We also aim to support sustainable practices by prioritizing ethical production and exploring eco-friendly materials.

Ultimately, MLC Swimwear isn’t just about what you wear—it’s about how you feel. We believe that confidence is the key to success in any aspect of life, and if our swimwear can help someone feel their best, then we know we are fulfilling our mission.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

MLC Swimwear: Redefining Confidence & Style in Swim Fashion

At MLC Swimwear, we believe that fashion should empower, inspire, and celebrate individuality. Our brand was born out of a passion for creating swimwear that makes people feel confident, stylish, and comfortable in their own skin.

Our Story & How We Started
MLC Swimwear was founded by Marta, a visionary entrepreneur from New York with a deep love for fashion and an eye for design. Recognizing a gap in the market for swimwear that truly embraces all body types while remaining stylish and high-quality, she set out to create a brand that blends confidence with sophistication. Her goal was to move away from the one-size-fits-all approach and instead curate collections that cater to diverse shapes, sizes, and style preferences.

Since our launch, MLC Swimwear has grown into a recognized name in the fashion industry, featuring in major events such as NY Swim Week 2023 & 2024, Miami Art Basel 2023, NYFW 2023 & 2024, and Atlanta Swim Week 2024. These opportunities have allowed us to showcase our unique designs on prestigious platforms and connect with fashion enthusiasts worldwide.

What We Offer & The Problems We Solve
MLC Swimwear provides luxury, fashion-forward swimwear that merges style, functionality, and inclusivity. Our pieces are designed to make every person feel confident, whether they are lounging by the pool, walking on the beach, or making a bold statement at a summer event.

We address common frustrations in swimwear fashion, such as:

Lack of inclusivity – Many swim brands cater to limited body types, leaving others feeling excluded. We design with all shapes and sizes in mind, ensuring a perfect fit for everyone.
Compromised quality – Many swimwear brands focus on trends at the expense of durability. Our products are made with high-quality fabrics that provide comfort, support, and longevity.
Confidence struggles – Swimwear can be one of the most vulnerable fashion choices. Our goal is to create flattering and stylish pieces that boost confidence and help individuals feel their best.
What Sets Us Apart
Runway-Ready Designs – We bring high-fashion aesthetics into swimwear, ensuring that our pieces aren’t just functional but also make a statement.
Inclusivity & Body Positivity – We celebrate all body types and ensure that our collections cater to a wide range of sizes.
A Platform for Empowerment – We use our brand and fashion shows to build a network of creatives, entrepreneurs, and models, fostering a supportive and uplifting community.
Commitment to Growth & Innovation – As we continue to expand, we’re exploring new materials, sustainability efforts, and even the possibility of opening a physical store location.
What We’re Most Proud Of
One of our greatest achievements is the way MLC Swimwear has built a strong, engaged community. With over 13,000 Instagram followers, we’ve cultivated a space where people feel seen, celebrated, and empowered. Our participation in major fashion shows has also allowed us to network with industry leaders, opening doors for exciting collaborations and future opportunities.

What We Want You to Know
MLC Swimwear isn’t just about bikinis and one-pieces—it’s about making you feel like your most confident, powerful self. We’re here to elevate swimwear fashion, redefine industry standards, and create a brand that speaks to bold, confident individuals who embrace their uniqueness. Whether you’re looking for your next favorite swimsuit or seeking inspiration from a brand that champions individuality, we welcome you to be part of the MLC Swimwear journey.

What’s been the most effective strategy for growing your clientele?

At MLC Swimwear, our most effective strategy for growing our clientele has been a combination of strategic fashion show participation, strong social media engagement, and influencer collaborations.

1. Strategic Fashion Show Participation
One of our biggest growth drivers has been showcasing our collections at major fashion events like NY Swim Week, Miami Art Basel, NYFW, and Atlanta Swim Week. These high-profile events not only give us visibility in front of industry leaders, buyers, and influencers but also allow us to connect directly with fashion enthusiasts who appreciate unique, high-quality swimwear. The runway is our biggest stage, and it has helped establish MLC Swimwear as a premium brand.

2. Social Media & Digital Presence
We have built a strong Instagram presence, growing our following to over 13,000 engaged followers. Our strategy includes:

Behind-the-scenes content from fashion shows, photoshoots, and design processes to give our audience an insider look.
User-generated content to showcase real customers wearing MLC Swimwear, reinforcing authenticity and trust.
Engagement-focused posts like polls, Q&A sessions, and interactive stories to build a loyal community.
Reels & TikTok content to maximize reach and attract a younger, trend-conscious audience.
3. Influencer & Model Collaborations
We’ve partnered with models, influencers, and fashion insiders who align with our brand’s aesthetic and values. Their organic promotion of our swimwear has helped us tap into new audiences, increase brand credibility, and drive sales.

4. Exclusive Drops & Limited-Edition Pieces
By offering limited-edition collections and exclusive pre-orders, we create a sense of urgency and exclusivity that drives customer interest and loyalty. Customers feel like they are part of something special, which keeps them coming back for new releases.

5. Networking & Community Building
Beyond selling swimwear, we’ve built a community by networking with designers, fashion enthusiasts, and investors. Fashion shows and industry events allow us to form valuable partnerships that open doors for future growth.

6. Word-of-Mouth & Customer Experience
A major part of our success has come from delivering a premium experience—from high-quality fabrics to excellent customer service. When customers feel amazing in our swimwear, they share their experiences with friends, post on social media, and become repeat buyers.

By combining high-visibility fashion events, digital marketing, influencer collaborations, and community-driven growth, MLC Swimwear has successfully expanded its clientele and positioned itself as a bold, fashion-forward swimwear brand.

Where do you think you get most of your clients from?

The best sources of new clients for MLC Swimwear have been:

1. Fashion Shows & Industry Events
Participating in major fashion events like NY Swim Week, Miami Art Basel, NYFW, and Atlanta Swim Week has been a game-changer. These shows put our brand in front of buyers, stylists, influencers, and fashion lovers who are actively looking for high-quality, stylish swimwear. The exposure and networking opportunities from these events lead to direct sales, collaborations, and increased brand awareness.

2. Social Media (Instagram & TikTok)
Our strong digital presence, particularly on Instagram (13K+ followers) and TikTok, has been a powerful client acquisition tool.

High-quality visuals and videos showcasing our swimwear in action attract new customers.
Influencer and model collaborations drive engagement and direct traffic to our website.
Engaging content (behind-the-scenes, styling tips, interactive stories) keeps our audience engaged and encourages new followers to explore our brand.
3. Word-of-Mouth & Referrals
Happy customers and models who love our designs naturally become brand ambassadors. Their personal recommendations, tagged posts, and shared experiences bring in new clients organically.

4. Press & Media Features
Being featured in fashion magazines, blogs, and online publications covering swimwear trends and runway shows has helped us reach new audiences who trust industry-recognized brands.

5. Limited-Edition Drops & VIP Pre-Sales
Offering exclusive collections and pre-orders creates excitement and attracts fashion-forward customers who love to be ahead of trends. This exclusivity builds brand loyalty and keeps clients coming back.

6. Influencer & Model Collaborations
We collaborate with influencers, models, and stylists who align with our brand’s aesthetic. When they showcase our swimwear, their followers trust their recommendations, bringing us direct conversions.

By leveraging high-exposure events, social media, word-of-mouth, press features, and exclusive product launches, MLC Swimwear has successfully built a growing clientele of fashion-conscious and confident individuals.

Contact Info:

• Website: https://mlcfashion.com
• Instagram: mlcswimwear
• Facebook: mlcfashion
• Linkedin: mlcfashion
• Twitter: mlcswimwear
• Youtube: mlc swimwear
• Yelp: mlcfashion

Image Credits

Sanchez Saul Photographer
Christian Paez