We caught up with the brilliant and insightful Mitzi Salgado a few weeks ago and have shared our conversation below.

Mitzi, thanks for taking the time to share your stories with us today Alright, let’s jump into one of the most exciting parts of starting a new venture – how did you get your first client who was not a friend or family?

Our first client happened very organically. We were working on our first “Cultura Magazine” publication on “Health and Wellness,” and we had just finished our market research of influential medical professionals who were significantly impacting the Latino community in the San Diego region. I wanted to interview this person for her incredible contribution and field expertise as a cardiologist expert. The interview went terrific. Honestly, I wasn’t expecting anything out of that interview other than to feature her contributions, but it turned out that we hit it off, and the relationship just grew from that point forward. A couple of months later, she asked if we could develop medical infographics and culturally relevant resources for her clinic, and the rest was history. I learned that relationships are built with value alignment, and positive outcomes will happen by showing up in service of those values.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

We are dynamic. We are producers and content creators. Our niche market delivers health, financial literacy, and education information that is culturally relevant, culturally inclusive, and actionable. Many times, our scope of work can range from working on educational infographics to developing research and development on Latino marketing in said topics for other companies. Most often, we do research and development on Latino marketing and video production in English and Spanish, and we are fully bilingual. It’s enjoyable and exciting to see ideas come to life and see how people respond to our work.

The problem we are solving: Address the lack of accessible, relevant, and properly translated information for the Latino or bilingual community.

Most of our work includes video editing, video production, and content creation (editorial and digital) for the Latino as target audience.

We want people to follow our work on social media and help us continue to spread knowledge. I say that as long as you believe in diversity, equity, and inclusion, you can support our work and share the content on your social media because the topics we cover affect everyone, not just Latinos. So, we invite you to follow us on all social media platforms:

I invite everyone, regardless of ethnic or racial background, if you believe in diversity, equity, and inclusion. You can support our work by following The Cultura Media, Inc. and sharing our content on your social media. The topics we cover affect everyone, not just Latinos, and you can learn something from our content, or better yet, it can improve your life somehow. So, we invite you to follow us on all social media platforms and share our content.

I find that through getting to know us. You learn how we can collaborate, become partners, or even become our clients.

What’s been the most effective strategy for growing your clientele?

Networking: I Attend industry events, conferences, and trade shows. I Build relationships with potential clients, collaborators, and other professionals in my field. This approach requires consistency, following up, clarity, and sincerity as you develop these relationships. Most importantly, following through and staying in contact.

We define our audience appropriately. Our target audience is different from our client base. We have different relationships with our clients as we do with our audience (we are b2c) and need to keep both of our audiences well engaged.

Email Marketing: Sending regular newsletters or updates to my email list, tailoring our organizational messages to our client audience, and providing valuable information demonstrating our expertise.

Partnerships: We collaborate with businesses or organizations catering to the same bilingual audience. Joint projects and promotions help us reach our goals and expand our reach.

For you, what’s the most rewarding aspect of being a creative?

Creativity comes in different forms for everyone. I always hear people say they are not creative, but I always think, “How can that be? Everyone is creative somehow.”; that’s what I love about the arts. Anything can be art, as anyone can be creative.

For me, being creative is having the freedom and confidence to approach and solve a problem non-conventionally. I am creative by being a visionary for how I want the outcome to look like, albeit a video, an article, an infographic, or even a speech to advocate for a particular issue. Being creative comes down to how we decide to bring a vision to life, period: that’s the most rewarding aspect of being an artist and a creative person and I love seeing the final product when its done.

Contact Info:

• Website: thecultura.org
• Instagram: instagram.com/thecultura_
• Facebook: facebook.com/thecultura.org/
• Linkedin: https://www.linkedin.com/company/the-cultura
• Youtube: https://www.youtube.com/@theculturamedia
• Other: https://www.tiktok.com/@thecultura_

Image Credits
Photo Credits: Jose Salvador Sanchez