We caught up with the brilliant and insightful Mitchel Dumlao a few weeks ago and have shared our conversation below.
Mitchel, appreciate you joining us today. Getting that first client is always an exciting milestone. Can you talk to us about how you got your first customer who wasn’t a friend, family, or acquaintance?
I co-founded a Youtube channel that grew to over 100k subscribers and my first client was a clothing brand from the community that wanted to promote their product on our channel. From there, I used that video to add to my reel and pitched to other brands and we eventually landed Redbull as a client.
Mitchel, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
When I was young, my family had weekly movie nights where we’d watch films we rented from the local video store. I loved those moments and always connected cinema with bringing people together. That carried over to me going to film school at UC Santa Barbara, working in Hollywood as a Creative Executive and Literary Manager, growing a successful Youtube channel with my friends, and starting my own production company as a Director and Executive Producer.
I help businesses grow with engaging video content that follows a 3-part system: Developing an effective content strategy based on my clients’ unique goals, producing high-quality video content at an affordable rate, and creating social media optimized files to garner maximum traffic.
Most executives at businesses don’t have time to develop creative ideas, let alone manage a creative team to produce content, so we take that stress of our clients’ shoulders by taking ownership of the creative and production process and give them more time to focus on building the business. Some other companies just focus on amazing creative but don’t care about if it will achieve their clients’ ultimate goals. Others focus on the numbers but lack quality and storytelling which would ultimately lead to more conversions. We provide both the cinematic quality and KPI-driven strategy so our clients’ can get the results they want while being proud of sharing their content to their peers. Find out more at TheCreativeHaven.com.
I’m proud that we’ve helped numerous clients 10x their sales within 30 days by creating highly-targeted video content that they were excited to share. I’m also proud with the incredible work I’ve created this year for brands like Zapier and Amazon Ring who continue to help me grow as a Producer and Creator.
Have you ever had to pivot?
I was asked to be a co-founder and head of growth at a 3D Printing company though after working there for a few years, I realized it didn’t align with my interests, passions, and true calling, so I had to step-away and focus on building my video production business and educational platform.
What’s been the best source of new clients for you?
LinkedIn and networking.
Contact Info:
- Website: thecreativehaven.com
- Instagram: @mitcheldumlao
- Facebook: https://facebook.com/mitcheldumlao
- Linkedin: https://www.linkedin.com/in/mitcheldumlao
- Twitter: @mitcheldumlao
- Youtube: https://youtube.com/mitcheldumlao