We’re excited to introduce you to the always interesting and insightful Missy Hartwig. We hope you’ll enjoy our conversation with Missy below.

Hi Missy, thanks for joining us today. Can you share a customer success story with us?

Our favorite customer success stories relate to family. We find it very heartwarming when a mother and daughter, regardless of age, come into our store for a shopping experience. We take a lot of time carefully choosing clothing items at market, and making sure we carry a variety for all ages of women tweens and above. It is a feeling of accomplishment when a family comes in after seeing a recent post, and both leave with something special!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Missy and Tatum celebrated their 1 year of their grand opening this November of 2022. With similar business ideas, they decided to open a boutique after the pandemic, thinking everyone would be ready to get out, shop, and support local businesses. The vision at Unfolded is simple. They chose a venue that was classic yet contemporary for the old and the young. With options for home decor, clothing, refinished furniture, and personal care items. Unfolded wants want grandmothers, mothers, daughters, & friends of all ages to be able to shop together, and leave with something special!

We’d love to hear about how you met your business partner.

Tatum and I (Missy) met because we were in the same neighborhood workout circle, both substituting teachers at the Sauk Prairie School district, and coincidentally had the same taste in antique furniture and clothing. We talked a lot about how the town of Prairie du Sac has so much potential for tourism and retail and what we thought the town needed was a boutique! After the pandemic scare and our kids back in school full time, we got to work and started looking for a brick and mortar space. It was a leap of faith, but we had so much confidence that our store would thrive being in Prairie du Sac. Our store is unique containing not only women’s clothing, shoes, and bags but also locally made gift items such as jewelry, candles, unique furniture pieces we carefully picked for the store and refinished. We recently added more Wisconsin gift items and Sauk Prairie spirit wear for local shoppers.

Can you tell us about what’s worked well for you in terms of growing your clientele?

For growing our clientele, we use multiple social media advertising options. We try to post daily, giving our wide customer base new outfit, inspiration ideas that are practical and comfy. We think customers continue to return because of our daily new items, wide price range with some higher end options but also every day practical options for all ages.

Contact Info:

• Website: https://unfoldedclothingandhome.com/about
• Instagram: @unfoldedllc
• Facebook: @UnfoldedLLC