Alright – so today we’ve got the honor of introducing you to Miranda Lee. We think you’ll enjoy our conversation, we’ve shared it below.

Miranda, thanks for joining us, excited to have you contributing your stories and insights. Often outsiders look at a successful business and think it became a success overnight. Even media and especially movies love to gloss over nitty, gritty details that went into that middle phase of your business – after you started but before you got to where you are today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. Can you talk to us about your scaling up story – what are some of the nitty, gritty details folks should know about?

I opened my business just a few months before the pandemic shut salons down. After having to spend some time out of the salon, I knew I wanted to come back strong. I’m not from Fort Worth but something I hear a lot is that it’s has small town energy despite being so big, meaning the community is not hard to reach.

It was Fort Worth bloggers who filled my books and helped me start to build my community. I reached out to some on instagram who paired well with what I represent and my niche. They’d come in and tell their followers about my services and before I knew it my books were filled. Word of mouth got around and I was booking out weeks in advance.

After seeing success with that, I decided it was time to take my business into the Tiktok game and roll the dice. It started out as me posting here and there for fun, not thinking much of it when one night my phone wouldn’t stop dinging with notifications. It was that night that my life changed. There weren’t enough hours in the day for me to do everything that needed to be done. Between performing services, handling emails and calls, creating social media content, and being a mom. I was drowning.

It was hard to ask for help to manage something I hold so close to me heart but I knew it was time. When an old friend reached out to offer help, I took it! I trained her and she became my first employee. Then a virtual assistant reached out to offer help, so I hired her. Another old friend reached out looking for a job so I hired her too. We’re a team of six now including me.

Scaling up would not have been possible without help from my team. I jumped into this business and they were there to catch me.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I got my esthetics license in 2015. After spending some time floating around and searching for a niche, I found it at a brow bar. After a few years and in the middle of some big life changes, I decided to branch out on my own.

I look back at that time in my life as my sink or swim moment. Except, the mom in me knew sinking wasn’t an option. This is where the backbone of my brand developed. Girl Power is something we hold at the top of our values at BRW PWR. We want to see girls doing what they do best, kicking ass and taking names.

We specialize in helping women reshape and regrow their brows so they’re able to put their best foot forward in anything they put their minds to. Our unique mapping and measuring techniques allows us to steer away from the rumor that brows should be sisters and not twins. At our brow bar, twins is always the goal.

How’d you build such a strong reputation within your market?

I think my reputation started with my ability to show up for my clients. When I first opened there were days when I would only have one or two clients on the books and instead of calling them to reschedule to a busier day, I’d show up for them. Even if it meant waiting with a two hour gap in between. Professionalism for me isn’t shown through fancy suits, or a big new salon. It’s shown through the way I treat my clients. My time isn’t more important than theirs just because I’m providing a service.

The mapping and measuring techniques I developed also came from my want to provide a better service for my clients. I didn’t start my business with it but the relationship I built with clients allowed them to trust in me and what I was doing enough to practice on them. In the midst of my trying to perfect this method, I don’t think anyone expected it to turn into what it is today. BRW PWR’s mapping and measuring techniques and reputation proceeds us.

We’d love to hear the story of how you built up your social media audience?

Building a social media audience was easy once I realized not everyone is for my audience. Niche down and then niche down even more. Don’t worry too much about building and audience and instead focus on building your community. Stay constant and utilize tools that schedule posts so your social media can run without you having to give it your attention every day.

Contact Info:

• Website: brwpwr.com
• Instagram: @brwpwr
• Facebook: Facebook.com/brwpwrftw
• Other: TikTok: @brwpwr

Image Credits
Monica Martinez instagram: @monical.martinez