We recently connected with Miranda Ewing and have shared our conversation below.

Miranda, appreciate you joining us today. Looking back, do you think you started your business at the right time? Do you wish you had started sooner or later

I started Mauro Marketing & Media in 2023 while working at a small business in St. Petersburg, FL after leaving my job in the sports and entertainment industry. Most of my experience is in social media, partnerships and content creation. I had always had the desire to start my own business, but was unsure of what direction I wanted to go in. There was always the thought in the back of my head that I couldn’t get rid of of wanting to create something on my own that would help others in some way. While working in St. Pete, I learned so much from the owner and realized that small businesses wear so many hats oftentimes having to do it all. That is when it all finally clicked. I figured if there was a way to take my passion of social media and marketing to help small businesses succeed that is where I would focus at first. That is how my business was born and I genuinely believe I was led down the right path at the right time to eventually launching Mauro Marketing & Media. It felt as though everything had fallen into place and I was ready at that point in my life to take on the challenges that come with being a business owner. My business has changed so much in the last year and half and I’m sure it will continue to do so. I believe everything happened at the right time and I wouldn’t change the timing, challenges, experience I went through to get here.

Miranda, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m thrilled to introduce myself and Mauro Marketing and Media to you all. My name is Miranda, and I am the founder and driving force behind our dreamy marketing agency. We specialize in social media management, content creation, UGC (User-Generated Content), and email marketing. Our mission is to transform brands by creating a loyal following of “fan girls” who are passionate about the products and services our clients offer.

My journey into the social media world began with my passion for capturing those special moments and connecting with people who were either a part of those special moments or wanted to be. This is because I started my career in the sports and entertainment industry, where I understood what made fans so loyal to their teams – a unique bond, fun (most of the time) and most importantly, community. Realizing that these same concepts and wants translated to brands, small businesses, influencers, is when I decided to transition into social media marketing full time, where I could blend my love for capturing creative content with building a loyal community or fan based.

At Mauro Marketing and Media, we provide a comprehensive suite of services designed to elevate your brand’s online presence and engage with your respective community. These include:

Social Media Management: We can handle everything from content creation and posting to community engagement and analytics, ensuring your brand stays active and relevant across all social platforms.
Content Creation + UGC: Our team crafts high-quality, visually appealing content that resonates with your audience. We also leverage user-generated content to build authenticity and trust.
Email Marketing: We design and execute email campaigns that captivate your audience, drive conversions, and build lasting relationships.

We understand that building a brand in today’s digital landscape can be challenging. Our services are tailored to solve several key problems:

Visibility: We enhance your online presence, ensuring your brand reaches and engages with a broader audience.
Engagement: Through compelling content and strategic interactions, we foster a fan based of loyal followers who advocate for your brand.
Community: No matter if you have less than 1,000 followers or more than 100,000 followers, that is your community. A community that shows up for you, which is why it is important to show up for them with consistent content that tells your story.

What truly sets Mauro Marketing and Media apart is our dedication to creating “fan girls” for your brand. We don’t just manage your social media; we immerse ourselves in your brand’s story and convey it in a way that creates genuine connections. Our approach is personalized, data-driven, and creative, ensuring that your brand not only stands out, but also builds a community of enthusiastic fans.

One of the things we are most proud of is the community we build and nourish in our clients’ brands. Everything we do is for a brands community and keeping them at the forefront of our strategy sessions. We want them to feel seen and heard as this creates loyal fans who will show up. Our success stories are a testament to our hard work and dedication. Seeing our clients thrive and knowing we played a part in their journey is why we started in the first place.

If you’re considering working with us, here’s what you should know:

Passionate Team: We are a group of marketing professionals who are passionate about what we do and dedicated to your success.
Tailored Strategies: Every brand is unique, and so are our strategies. We customize our approach to fit your specific needs and goals.
Fan Girl Focus: Our ultimate goal is to create a community of fan girls who love and advocate for your brand, driving sustained growth and engagement.
Social Media is Fun: It can feel like such a burden at times, but we are here to breathe new life into your social media strategy by telling your story in a lighthearted, authentic, and meaningful way.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

This isn’t necessarily a lesson I had to unlearn, but more of a lesson I had to learn and continue to. I have to remind myself of the quote, “Comparison is the thief of joy.” It is very easy as a small business owner and one in the social media space to constantly compare. Honestly, as a human being it is challenging not to compare in this day and age. It can be motivating to see others successes, but also challenging to always want to keep up, do more, do better. I always try to tell myself that I am on my own journey, timeline and that we do not have to be in competition with each other. I genuinely believe that we can all be successful in this space and gain inspiration from others instead of comparing.

Can you tell us about a time you’ve had to pivot?

When I first started my business I was offering a lot of different services. From website builds to Shopify assistance to podcast editing, quite frankly it was kind of all over the place. I thought that when I started my business I needed to provide all of these services in order to gain clients. I thought that the more I had to offer, the more likely people would be seeking me out. The logic behind it was there, but in all reality it made no sense. I had services that I was not even passionate about or that I would not consider my expertise. Once I really niched down to have Mauro Marketing & Media focus on social media management, content creation/UGC and email marketing, is when I started to gain my ideal clients and do the work I really enjoyed.

Contact Info:

• Instagram: https://www.instagram.com/mirandamaurom/
• Linkedin: https://www.linkedin.com/in/miranda-mauro/
• Other: Pinterest: https://www.pinterest.com/mirandamaurom/
  Treads: https://www.threads.net/@mirandamaurom/

Image Credits

(Images) Emmy Denton – Willful Pursuit Creative Studio (@wp.creativestudio)
(Branding) Emily Toporek