We caught up with the brilliant and insightful Miranda Dohrman Morley a few weeks ago and have shared our conversation below.
Miranda, thanks for joining us, excited to have you contributing your stories and insights. How did you come up with the idea for your business?
I have always loved to bake. It has been a release for me. During the pandemic, when all my music work suddenly stopped, I found myself without that creative outlet. People kept describing the world as ‘upside-down’, so I got the idea to bake an upside-down cake. Then, I started thinking that I could turn lots of cakes into upside-down versions, so I started experimenting with other flavors. When testing recipes, I usually bake small sizes and small batches so I can adjust as I go, but I really fell in love with the personal size of these cakes. My favorite part of the process was watching them tumble out of the pans, so I started calling them Tumble Cakes!
Miranda, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
As a musician, I have had several side jobs – many of them food related! When I started Skybird Bakery, I used my experience from those other jobs and combined that with my business and marketing experience from my music career. I knew I needed to find a niche for Skybird Bakery, so I started focusing on the gift market. Tumble Cakes make excellent gifts for birthdays, job promotions, corporate events, and more. You can customize your orders to accommodate any flavor preference, and we even have gluten-free and dairy-free options. You can let someone know you are thinking of them, all while supporting a small, women-owned business.
Where do you think you get most of your clients from?
My network of friends and family has been invaluable. They have graciously tried my experimental flavors and are always willing to give me feedback. I have adjusted several recipes based on comments from customers. Plus, they have been great about sending Tumble Cakes to loved ones and colleagues, who then have purchased cakes for people they know. It has been great to see the connections.
Can you share a story from your journey that illustrates your resilience?
Starting a bakery during a pandemic was quite a challenge. I ran into supply chain issues when shopping for ingredients and packaging. Plus, there were so many delays with licensing and certifications because of COVID protocols. I had to adjust my branding a bit to accommodate everything, and shift a few timelines, but I just kept pushing through because I had a product I really believed in.
- Website: skybirdbakery.com
- Instagram: instagram.com/skybirdbakery
- Facebook: instagram.com/skybirdbakery
- Yelp: https://www.yelp.com/biz/skybird-bakery-atlanta?osq=skybird+bakery