We recently connected with Miranda Calatrello and have shared our conversation below.

Hi Miranda, thanks for joining us today. Getting that first client is always an exciting milestone. Can you talk to us about how you got your first customer who wasn’t a friend, family, or acquaintance?

Our very Calatrello Creatives client that was not a family members businesses was none other than Callaway Resort & Gardens. In 2019, I began to build my side business at night while working fully at the resort as a Digital Marketing Manager. When the pandemic hit and the resort closed briefly in the midst, I dove into building out a real business plan for the once side business concept. After returning to work at the resort, I made the decision that entrepreneurship was my dream and I wanted to fully jump in with both feet. In the transition from Callaway to Calatrello Creatives, I was able to provide a win-win opportunity and provide my full time services through my up and coming agency. From there I transitioned from employee to contractor and they became my very first “real” client. To date, we have loved working alongside Callaway helping with their seasonal social media and email marketing needs as well as high level marketing strategy. They have been a client of ours for three years and we cherish their partnership greatly.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

We like to think of ourselves as a small powerhouse agency where strategic business thinking and dynamic creative ideas combine to produce measurable results in the marketplace.

Comprised of a highly trained and dedicated team, we work hands-on with a variety of small business clients world-wide. We are results-driven at our core and work to combine our diverse expertise into creating one singular holistic digital marketing strategy for your brand. While, social media marketing is our bread & butter, we also provide additional services such as email marketing and graphic design.

As a white-glove, full-service social media marketing agency, our team works to not only understand your goals, but also provides a seamless roadmap to achieve them. Our holistic approach to digital marketing allows for us to expand beyond the world of social media.

It’s our passion to support fellow small business owners scale on social media.

How about pivoting – can you share the story of a time you’ve had to pivot?

In the world of digital marketing, being able to pivot on demand is a powerful. There have been so many times in the lifecycle of our business where we have had to pivot our business model, our business offerings, our systems, and more. Most recently with the roll our of Instagram Reels this past year, we took to adjusting our monthly social media client packages to include reel creation, editing, and even videographer sourcing if needed. This adjustment came with many challenges, but through trial and error, we now have a standard package offering that streamlines this necessary form of content.

Where do you think you get most of your clients from?

We are very grateful that the majority of our clients have been through word of mouth. Our internal client network has always been an unprompted referral base for us, although we do offer referral incentives to encourage this practice. All current clients receive a discount on their monthly package when they refer a new client to us and they sign on with the team. This helps provide the a much needed thank you on behalf of their network outreach.

Contact Info:

• Website: www.calatrellocreatives.com
• Instagram: https://www.instagram.com/calatrellocreatives/
• Facebook: https://www.facebook.com/calatrellocreatives/
• Linkedin: https://www.linkedin.com/company/calatrello-creatives/