We caught up with the brilliant and insightful Minka Djurasevic a few weeks ago and have shared our conversation below.

Hi Minka, thanks for joining us today. Let’s jump right into how you came up with the idea?

The idea for my creative services business was born out of a lifelong love for art and design, combined with a deep curiosity about what makes brands resonate with people. Growing up, I was always drawn to visuals—how a logo could evoke trust or how a color palette could make something feel luxurious or approachable.

The defining moment for me came during my early days as an art director when I worked on projects that showcased the transformative power of cohesive branding. One particular project, a rebrand for a local community organization, solidified my passion. Witnessing their excitement when the new identity connected with their audience was deeply rewarding.

At that moment, I realized I wanted to create those impactful experiences for others. The rationale for starting my business became clear: businesses need a strong visual identity to thrive, and I possess the skills, knowledge, and vision to deliver that. I also understood the market and recognized a demand for personalized, strategic branding that is visually appealing and tells a compelling story.

Launching the business was both exhilarating and nerve-wracking. However, with a foundation of expertise, a commitment to understanding my clients’ unique stories, and a belief in the power of design to make an impact, I felt confident it was a worthwhile endeavor. Building meaningful relationships with clients and witnessing their growth has validated that belief every step of the way.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m an art director with a deep passion for creating brand identities and logos that look visually stunning and tell meaningful stories. My journey into this field began as a blend of artistic curiosity and strategic thinking. As a child, I was always drawn to design—how a single image, color, or shape could communicate so much without words. Over time, this fascination evolved into a career where I got to craft visual languages that help brands connect with their audiences.

What I Do
I specialize in crafting brand identities, logos and design solutions tailored to clients’ unique goals. My services include:

Brand Identity Design: Building cohesive visual systems that reflect a brand’s mission, values, and target audience.
Logo Design: Creating timeless, memorable logos that serve as the cornerstone of a brand.
Collateral Design: Designing business cards, packaging, social media graphics, and more to ensure consistent and impactful branding.
Consultation: Guiding clients on effectively using their visual identity to enhance their presence and reach.
Problems I Solve
My work solves a critical client problem: the need to stand out in a crowded market. I help businesses communicate their value and personalities clearly and attractively, giving them the tools to build trust and loyalty with their audiences. Whether it’s a start-up that needs to establish credibility or an established company looking to refresh its image, I focus on aligning the design with strategic goals to create meaningful impact.

What Sets Me Apart
I believe my process is what sets me apart. I approach every project by deeply understanding the client’s vision, audience, and goals. This collaboration ensures that the final design isn’t just aesthetically pleasing and strategically effective. Additionally, I’m rooted in storytelling—every element of my designs has a purpose, creating a cohesive narrative that resonates with the target audience.

What I’m Most Proud Of
I’m proud of the trust my clients place in me. It’s gratifying to see their businesses grow and succeed with the help of designs I’ve created. I’m incredibly proud of projects where the identity I crafted became a cornerstone of their success, helping them connect authentically with their audience.

What I Want You to Know
If there’s one thing I want potential clients and followers to know, it’s this: I’m not just here to design something that looks good; I’m here to create something that works. Your brand deserves more than generic solutions—a thoughtful, tailored approach that reflects uniqueness. My goal is to help you unlock your brand’s full potential and leave a lasting impression on the people who matter most to you.

Is there mission driving your creative journey?

Absolutely! To empower individuals, businesses, and communities by creating meaningful, visually compelling designs that tell their unique stories and elevate their brands.

At its core, my mission is about connection. I believe that strong design has the power to bridge gaps, communicate ideas, and create emotional resonance. My work is focused on helping clients stand out and connect authentically with their audiences.

Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?

Non-creatives often don’t realize the depth of strategy and effort behind creative work. It’s not just about making things look good—it’s about solving problems, conveying messages, and connecting with audiences effectively. The process involves research, brainstorming, and refining, all of which take time and care. Sharing work requires vulnerability, as it reflects the creator’s vision and passion. Creativity isn’t instant; inspiration is often the result of disciplined effort. Additionally, creatives balance their artistry with managing clients, marketing, and business operations. Great design may seem effortless, but it’s the result of thoughtful, intentional work that deserves recognition.

Contact Info:

• Instagram: https://www.instagram.com/minkadesignstudio

Image Credits

Target ad for Randy Luna – photographer credit to Richard “Parlay” Copier