We recently connected with Minerva Roca and have shared our conversation below.

Minerva, appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

It all started with a simple realization. As a mom and someone passionate about digital marketing, I saw many fellow mompreneurs struggling to manage their business and use their digital presence to drive sales while also being there for their families. I knew firsthand the challenges of balancing both worlds. So, I asked myself, why not lend a hand? I talked to these amazing women and found out that they were finding it hard to get help that truly understood the unique challenges of being both a mom and a business owner. This resonated deeply with me. I’ve been in those situations where my kids needed me right when something important in my work was happening. It’s a tough balance to strike.
That’s how the idea for Social Mompreneurs came to life. It’s a way to help experts, coaches, and consultants – incredible moms who are great at what they do but may not be marketing experts – shine online. We take care of the online stuff like social media and emails, so they can focus on their families and the parts of their businesses where they excel.
My mission is simple: I want these moms to know that they can have successful businesses and happy families. And I want to show my own kids that you can follow your passion, help others, and have a thriving family, all at the same time. That’s the legacy I’m aiming to leave behind with Social Mompreneurs.

Minerva, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hey there, I’m Minnie Roca, the founder of Social Mompreneurs. My journey into this industry has been a blend of passion and necessity. As a mom and someone deeply interested in the world of digital marketing, I realized there was a gap – brilliant experts, coaches, and consultants who were juggling their businesses and families but struggling to establish a strong online presence. This led to the birth of Social Mompreneurs.

At Social Mompreneurs, we specialize in providing tailored social media management services that empower experts, coaches, and consultants to shine online. We understand the unique challenges these incredible individuals face – trying to balance their expertise with being parents. That’s where we come in. We take care of their social media and email marketing, so they can focus on what they do best and spend quality time with their families.

What sets us apart is our blend of expertise in digital marketing and our deep empathy for the challenges of parenting and entrepreneurship. We’re proud to say that we’re currently working on creating a supportive community where these professionals can connect, grow, and find the camaraderie they need. For those considering Social Mompreneurs, know that we’re not just about boosting your online presence; we’re about helping you achieve a harmonious blend of your passions – your family and your business.

We’d love to hear about how you keep in touch with clients.

Staying connected and building a strong sense of belonging in the Social Mompreneurs community is a big deal for us. It’s more than just business; it’s about making our clients feel like they’re part of something meaningful.

We keep the conversation going by sharing cool stuff regularly – tips, insights, and all things related to social media and digital marketing. We want to be more than just the folks who manage social media; we want to be the folks who empower you to rock the digital world.

And hey, we’re all about building a space where experts, coaches, and consultants can get to know and learn from each other. We’re building this awesome community where you can ask questions, get real-world advice, and feel like you’re not in this alone. So, when we talk about staying connected and boosting brand loyalty, it’s not just words – it’s a community we’re creating, and we can’t wait to have you part of it!

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

Oh, absolutely! Books have been like my guiding star on this entrepreneurial journey. One that stands out is “Lean In” by Sheryl Sandberg. It’s not just about being a woman in business; it’s about leaning into challenges, pushing boundaries, and showing up with confidence. I’ve learned that it’s not about having it all figured out, but having the courage to step up.

Another great one is “Good to Great” by Jim Collins. This book taught me the power of relentless commitment to excellence. It’s all about making those small, consistent steps that ultimately lead to big, lasting success. These books remind me that success isn’t a destination; it’s a journey of constant growth and learning. To us, mindset is everything.

Contact Info:

• Website: www.minnieroca.com
• Instagram: https://www.instagram.com/socialmompreneurs/
• Facebook: https://www.facebook.com/SocialMompreneurs/
• Linkedin: https://www.linkedin.com/in/minervaroca/
• Youtube: https://www.youtube.com/@SocialMompreneurs/featured
• TikTok: https://www.tiktok.com/@socialmompreneurs

Image Credits
Alejandra Escalante Photography Miami Dade College