Alright – so today we’ve got the honor of introducing you to MiMi Klaproth. We think you’ll enjoy our conversation, we’ve shared it below.

MiMi, looking forward to hearing all of your stories today. So, naming is such a challenge. How did you come up with the name of your brand?

Mimik Essentials – How’d we get to the MIMIK? Well, during the Covid shutdowns I was watching my incredible grandsons and not knowing at the time they were on the autism spectrum, they’d continually day after day, hour after hour mimic me, their MiMi! So out of this fun and adventurous life Mimik was born. Representing my name of MiMi, our last name starts w/ “K” for Klaproth and the boys mimicking all day! Spelled fun and different like our lives!

MiMi, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I have always been one to appreciate the holistic approach to life and look to this method to solutions vs the traditional medicine whenever possible. I feel that we have the resources available and we just need to use them and find them to fit the benefits we are seeking. I have loved mixing and blending natural products since early adulthood. When my husband went through the cancer, I would look for sources that would help with the pain and discomfort. When our grandchildren needed to wind down after a long day of fun and adventure it was “Bring on the Lavender time!” For myself with my anxiety, just escaping in scents that nature offers, blending those much like mixing a bouquet of flowers was and is still most rewarding. I love to find scents and watch peoples faces, read them and wait for the reaction. It typically brings on a memory or story that they’ve long forgotten. For me, this is such a special award to this business to bring joy and satisfaction, along with relaxation of course. We have family members with some skin issue and I’ve been asked by many colleagues too that have suffered from psoriasis and eczema and my body butters they’ve shown and told me are a miracle to them for relief and healing. I love seeing that this business is bigger than me and with purpose its making a difference in self care and in skin care both.

Can you tell us about a time you’ve had to pivot?

Gosh, life is a pivot, right? As a mom, a wife, grandparent, daughter, sibling, mentor to entrepreneurs and admitted workaholic, life pulls us daily if not hourly. I feel its important to trust your gut and re-prioritize as you go but still have that ever long laundry list of to-do’s. If I didn’t have an hourly, weekly, monthly, year and 5 year plan in front of me daily – I’d be completely lost. My husband is my biggest supporter, advocate and just love of my life for so many reasons I could never list. We are such an amazing team and so very much on the same page with life but professionally too that helps so much in businesses we’ve had in the past and with this one as well. We love adventure, seeing what works, fine with saying “nope – next” and moving to better each day. This journey is so amazing and the circles of family, friends and the Texas A & M circles I’ve been involved with, the City and other entities are what makes small business grow. Their belief in you and your dreams makes the pivot worth every second!

Do you have multiple revenue streams – if so, can you talk to us about those streams and how your developed them?

We currently have our bath, body and home goods line. We sell through events, fairs, online 24/7 through our website but also we’ve just started in stores wholesale, spas and boutiques with many more to come. We’ve recently developed and formulated our shampoo, conditioner and body wash line that we’re working with large corporations for wholesale plans. We want to be the next big brand if you will as your go-to self-care line. Self-care is healthcare, if you think about it! Plus, if organizations are interested we’ve developed a very fun and profitable way for groups that want a fundraiser to do this with our Bath bombs. We love our community and all we are learning and sharing with others and appreciate them for helping us become the lifestyle brand we envision.

Contact Info:

• Website: https://www.mimikessentials.com
• Instagram: @mimikessentials
• Facebook: Mimik Essentials
• Linkedin: Stephanie “MiMi” Klaproth Owner of MIMIK ESSENTIALS LLC Bryan, Texas
• TikTok: @mimikessentials

Image Credits
@loveletaylorstudios Lauren Bernal @juanj.valdes Juan Valdes