We recently connected with Mimi Bishop and have shared our conversation below.

Alright, Mimi thanks for taking the time to share your stories and insights with us today. Finding a business partner and naming a business is so hard. Can you tell us how you met and how you named your company? 

The question my business partner Jackie and I get the most is, how did the two of you meet? It’s a fun story.

We knew OF one another through a mutual professional/personal friend and had heard about how we needed to meet one another. As a side note, I sat three rows behind Jackie at an industry conference and she stood out to me because I loved what she was wearing. I’m sure it was an intuitive energetic pull that I didn’t recognize at the time.

Jackie left her big corporate job and became a coach and a few years later I did the same. At that point, Jackie made it a point for the two of us to get connected and we did . We call this first get-together, the innocent cup of coffee.

We met at a fun local coffee shop, exchanged big hugs (we’re both Italian so this is normal when you meet someone for the first time), and chatted about our individual coaching practices.

Jackie’s training is in brain science and positive psychology. My coach training is based in Energy Leadership. We felt there could be something really interesting in bringing these two backgrounds together and decided to talk more about what that could look like.

Over the next few coffee dates we came up with a coaching methodology to help people reset their nervous systems, and one of us said it’s like your mind, at rest. And we decided to name the company, you guessed it, The Resting Mind.

Now, of course, this coaching methodology could be used to help anyone. But both Jackie and I are Gen Xers. I had just read the article in Oprah Magazine written by Ada Calhoun called The New Midlife Crisis. It was about all of the things Gen X women were dealing with and up against.

Both Jackie and I could relate and what struggles we didn’t have, many of our friends did.

Now we had a niche, Gen X Women, and a methodology, The Resting Mind, but we knew we wanted to go deeper. So we narrowed our niche down to take advantage of our backgrounds. We wanted to work with high-achieving Gen X women and help them reach their professional goals, be it career or as an entrepreneur. Jackie coaches our career clients 1:1 helping them with things like interview skills, navigating office politics, getting a promotion, etc. I work with our clients who have left corporate to start a service-based online business. Many of them are coaches. We set the foundation of their business to position them to get to the $100k mark, which is a significant milestone.

And then it hit us — no one cared knew what The Resting Mind was and didn’t really know what it did. They were more interested in working with coaches that understood where they are in their life and would help them reach their goals and while navigating the challenges of the mid-life Gen X world.

And so drumroll, in 2021 we renamed our company, podcast and Facebook Community to Modern Gen X Woman.

Mimi, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I was your typical Gen X woman starting her career in the early 1990s during a recession. I believed I could do it all with hard work and keeping my head down. I worked hard for a long time, going after one program and high-level projects after another.

In 1998, my 18-year-old sister passed away suddenly from a brain aneurysm. To deal with my grief, I worked even harder, which looked like days that started at 8 am and went to 10 pm. Of course, a weekend here and there wasn’t uncommon.

Then in 2008, almost 10 years later, my 33-year-old brother died of cardiac arrest. Seriously? I can’t win the lotto, but two freak things could happen.?!

This second tragedy stopped me in my tracks and made me reevaluate my life. I know this is not uncommon for people who have this kind of trauma. I didn’t know what I wanted to do next, but I did know that I had an opportunity to deal with my grief differently.

This led me to therapy, coaching, and personal development. It also opened me up to the world of online business and I became fascinated by the opportunities that I was seeing in this space. I knew I could couple my background in marketing and copywriting with coaching and online business.

Today, I am co-founder of Modern Gen X Woman where I head up the business-coaching unit of our business. At Modern Gen X Woman, our mission is to make Generation X the wealthiest female generation. When that happens, we get to rewrite the way business is done and quite frankly no longer have to deal with the unacceptable.

We work with high-achieving Gen X women who want to leave their mark and increase their success and wealth.

My business partner Jackie is an Executive career coach and works with women one-on-one to uplevel in their careers.
I am a business coach and work with women one-on-one to put the fundamentals of their online, service-based businesses in place so they are positioned to grow to $100k.

After working with hundreds of women over the past few years, both Jackie and I recognized a pattern in the women that had success and those that did not. We identified it as a Worth Deficit and it showed up in ways like being afraid to speak up, raise their hand at the table, ask for a promotion, promote their business, ask for business, and work with clients.

To close this worth gap, we launched our group program Worth, Value, Wealth. This program is designed to help women own and articulate their value to demand their worth.

Let’s talk about resilience next – do you have a story you can share with us?

Without a doubt, it’s been the loss of my siblings. When you lose people so suddenly and so young, you can’t make sense out of the tragedy. You can ask yourself why, and you’ll never get a good answer. But you can ask yourself how can I make my life better and that answer will lead you on a path of not only resilience but purpose. It also taught me that being happy is a choice, it’s not something that happens to you but that you create. What a gift to understand that.

Can you open up about a time when you had a really close call with the business?

There was a time when I almost broke up with Jackie. As partners, we knew we complemented each other and had something special in the business. However, we were going through a period of working on high-level concepts for content. I felt like I kept striking out with any idea I had.

My thought was this business is Jackie’s baby not mine. And I told her I thought I wasn’t contributing at the level I should have been and the business just didn’t feel right to me anymore.

It was scary for both of us. Jackie took it in and said she totally disagreed and that she would give me a week or so to sit on it to decide either way.

Feeling into my gut, I did recognize there was something special and I decided to continue. Note, I was not 100% sure (and I never really am when I make a decision) but I decided to be 100% committed.

We also took this near-death business experience as an opportunity to sit down, literally sit down side by side and write out our skill sets, in detail. What we recognized is that we complimented each other in ways we could not have imagined.

Jackie is AMAZING at writing and developing content and I am AMAZING at writing sales copy and marketing. It allowed us to play in our own lanes and that has really been the secret to our success.

We also have a safe word — yup — for when one of us is getting too out of balance. It works like a charm.

Contact Info:

• Website: www.moderngenxwoman.com
• Instagram: @moderngenxwoman
• Facebook: https://www.facebook.com/groups/moderngenxwoman
• Linkedin: https://www.linkedin.com/in/mimirosebishop/
• Twitter: @moderngenxwoman
• Other: Tik-Tok: @moderngenxwoman
   Link to our Modern Gen X Woman manifesto: www.moderngenxwoman.com/manifesto