We’re excited to introduce you to the always interesting and insightful Micky Lazic. We hope you’ll enjoy our conversation with Micky below.

Hi Micky, thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?

There was a tipping point – and I don’t remember the specific moment – when I realized that no matter how many helpful presentation tips, leadership tactics, or skills-based workshops I provided, one gap often remained. It showed up the most for high-achieving women living multi-faceted lives whose inner dialogue was so strong that even when their outward presence shifted, their inner-world remained mostly the same.

They still felt nervous going into challenging conversations or avoided them altogether; they still felt anxiety before a big presentation; they still replayed conversations hours or days after they’d taken place wondering what they should have said differently; they still wished they could be more patient with their kids, more present with their partners, and feel more fulfilled with themselves.

This was the beginning of The Elevate Way.

I immediately began researching and studying not just communication skills for audience-facing purposes but how to navigate the inner dialogue most of us unconsciously operate with every day.

The intention grew far beyond ensuring women could simply find their voice and use it often. Now the focus became ensuring women had the steps to shift from overthinking, stressed, and dissatisfied to relaxed, self-expressed, and self-assured.

A movement, really, from the Overfunctioning™ Woman to The Elevate Woman.

Micky, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’ve been a teacher in some capacity since I was about 12 years old. The abridged list goes a bit like this:

Camp Counselor
Tutor
ESL Teacher (adult learners)
Team Lead for Hudson Yards
Regional Training Lead for lululemon
Senior Coach / Corporate Trainer with Own the Room/LifeHikes
Business Owner & Lead Coach at The Elevate Way

Suffice to say coaching, training, and facilitating are in my genes! If anyone is familiar with Past Life Regressions, it looks like this has actually been with me for quite some time…

Admittedly business ownership is not my favorite part of this journey. I love, love, love working with my clients and building curriculum or programs to support them. The nuts and bolts of entrepreneurship are a bit exhausting to me. In a way, I think this is part of what makes me a better coach. I’m not here to build some coaching empire – I want to go deep, not wide.

I can also say with 100% certainty that I show up for my clients in a singularly committed way. My job is to see them in their highest potential. My job isn’t to have all the answers or even try to provide answers – my job is to help clear away the muck that is preventing YOU from hearing the answer that is inside of you. Transformational coaching is so much different from transactional coaching, and that’s what I love about the work I get to do with women one-on-one. We can collapse time together when someone is committed to going this deep.

Weirdly, I have a wicked ability to remember pretty much everything my clients share and help them piece together the parts of themselves that might be confused, lost, or even hiding so we can restore any diminished self-trust and build a stronger path forward that aligns with who they truly are. Full confession though – I have a habit of forgetting what I say to clients! Guaranteed I’ll tell the same story twice at some point when working with folks…

We’d love to hear the story of how you built up your social media audience?

This is going to be rich coming from me because I’m so inconsistent on social media BUT I do believe strongly in a few things.

Number one, you can’t do it wrong. Just share something, say something, and engage with something. Don’t make it bigger than you! No one post is going to make or break your business.

Number two, themes really helped me narrow my focus and reduce the overwhelm. Pick 2-3 topics you love talking about with friends, family, or clients and keep those as your filter for social.

Number three, and most important in my opinion, every. single. one. of the strategies you might see advertised or hear someone offer you or WHATEVER… every single one of them has worked for someone. So that means there is no one way to do this right. If anyone tries to tell you there is – run. All you have to do is pick a strategy that resonates with YOU at least 51% and roll with it.

How do you keep in touch with clients and foster brand loyalty?

Ha! I have a pretty good track record of friend-zoning clients within about a year. In fact, most of my clients come through referrals from former clients that I worked with 6-12 months, become friends with, and then they send someone my way – which is really beautiful.

I’ve been to client’s homes, kids’ birthday parties, met their spouse, and even taken a vacation with one extremely special client in particular.

Suffice to say it is very organic for me to want to stay in touch with former clients so to systematize it a bit, I set a 15-minute calendar event once a month to remind me to look back through my notes or “CRM” (We don’t keep a true CRM because I’m awful at updating it. Picture a bare-bones excel sheet instead.) and reach out to folks I haven’t heard from in awhile.

Contact Info:

• Website: www.theelevateway.co
• Instagram: https://www.instagram.com/the_elevate_way/
• Linkedin: https://www.linkedin.com/in/mickykerwick/

Image Credits
Austen Taylor