We’re excited to introduce you to the always interesting and insightful Michelle Vaughn. We hope you’ll enjoy our conversation with Michelle below.

Hi Michelle, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

At Dweewoo Ind and Busi-neer, our mission is rooted in transformation, innovation, and the resilience of the human spirit. Both brands stem from my desire to turn challenges into opportunities and to inspire others to do the same, whether in their personal lives or professional journeys.

This mission holds deep meaning for me because it reflects my life’s journey—a story of navigating adversity, embracing authenticity, and creating impact. Growing up, my mother struggled with mental illness and homelessness, and those formative experiences instilled in me a fierce determination to overcome obstacles and help others find their way.

The loss of my son, Dylan, in 2023 became another defining moment. It was a heartbreak that fueled my resolve to create something meaningful in his honor. Dweewoo Ind emerged as a tribute to his joy and spirit, inspiring a brand that celebrates authenticity and resilience. It focuses on products, messages, and stories that connect people and remind them of their own strength.

On the other hand, Busi-neer represents my passion for helping individuals and businesses navigate challenges and find innovative solutions. With over two decades of experience in the mortgage and real estate industries, I’ve learned how to break down complexities and empower others to reach their goals. Busi-neer bridges creativity and business strategy, offering guidance to those seeking clarity and growth.

Together, Dweewoo and Busi-neer are more than brands—they are platforms for connection, empowerment, and transformation. Whether through inspiring products, innovative solutions, or heartfelt stories, our mission is to remind people that every challenge carries the potential for growth and every story has the power to inspire.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My name is Michelle Vaughn, and I’m the founder and CEO of two unique brands: Dweewoo Ind and Busi-neer. With over two decades of experience in the mortgage and real estate industries, I’ve dedicated my career to finding innovative solutions to complex challenges and inspiring others to embrace their authentic selves. My work bridges creativity, strategy, and heart, and is deeply rooted in my personal story.

How I Got Into the Industry
My journey began in the mortgage and real estate world, where I spent over 23 years navigating the intricacies of the industry. I founded my own mortgage brokerage, Paradise Mortgage Brokers, in 2018 and ran it successfully for several years. However, my passion for connecting with people and helping them overcome challenges expanded beyond mortgages and into broader areas of life and business.

What We Offer

Dweewoo Ind: A creative brand inspired by my son Dylan’s memory, Dweewoo offers products, content, and messages designed to inspire resilience, joy, and authenticity. It’s a reflection of my belief that even in the hardest moments, we can create something beautiful.
Busi-neer: A consulting and strategy-focused company that helps businesses and individuals solve complex challenges, streamline their goals, and find innovative solutions. From business consulting to strategic advice, Busi-neer bridges creativity and practicality.
What Problems We Solve

For Dweewoo Ind, we inspire people to embrace their challenges and transform them into strengths, whether through products that spark joy or messages that uplift.
For Busi-neer, we provide clarity and actionable strategies for businesses and individuals navigating complex decisions, whether they need help streamlining operations or making impactful moves in their industries.
What Sets Us Apart
What makes my brands unique is their deeply personal roots. Everything I create—whether it’s a business strategy, a heartfelt product, or an inspirational message—is born from my own experiences of resilience, love, and transformation. My ability to connect on a human level, combined with my business expertise, allows me to meet clients and followers where they are and help them move forward with clarity and confidence.

What I’m Most Proud Of
I’m most proud of the impact I’ve made through my work—whether it’s helping someone achieve their dream home, guiding a business toward success, or inspiring someone to see their own strength through my words. I’m also deeply proud of the community I’ve built through my social media platforms, where I connect with over 38,000 followers and receive millions of views every month.

What I Want You to Know
At the core of everything I do is a desire to make a difference. I want my clients and followers to know that their challenges don’t define them—they have the power to rise above and create something extraordinary. Whether you’re seeking inspiration, a creative product, or a strategic solution, my brands are here to support you in finding your strength and achieving your goals.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

My reputation within my market has been built on two key pillars: authenticity and expertise. In both the mortgage industry and my personal brands, I’ve prioritized showing up as my true self—transparent, empathetic, and deeply committed to helping others succeed. People know they can trust me because I lead with integrity and genuinely care about their outcomes.

Over the years, my reputation has also been shaped by my expertise. With more than two decades in the mortgage and real estate industries, I’ve honed my ability to simplify complex concepts and provide clear, actionable solutions. Whether hosting a Zoom session with industry leaders like Mat Ishbia and Barry Habib or guiding individuals through their personal or professional challenges, I’ve consistently shown that I bring value and insight to the table.

Another major factor is my connection with my audience. With 38,000 followers and millions of monthly views on social media, I’ve created a community that sees me not just as a professional, but as someone relatable, approachable, and willing to share my journey—the highs and the lows. This combination of expertise and authenticity has been instrumental in building a reputation that resonates and endures.

What’s a lesson you had to unlearn and what’s the backstory?

One of the biggest lessons I had to unlearn was the idea that dimming my light would make others more comfortable. For much of my life, I believed that staying humble and keeping my accomplishments understated was the “right” thing to do. I thought it would help me connect better with others and avoid making anyone feel overshadowed. But in reality, it was holding me back from stepping into my full potential.

The backstory behind this realization ties closely to both my personal and professional journeys. I grew up in challenging circumstances—my mother struggled with severe mental illness, and I had to learn resilience at a young age. These experiences taught me how to navigate tough situations, but they also left me with a habit of minimizing my success to avoid drawing attention or judgment.

That mindset followed me into my career, where I often downplayed my achievements, even as I built a successful mortgage business and developed two thriving brands. It wasn’t until I had a moment of clarity inspired by Kamala Harris’ words, “There are a whole lot of women out here who… are not aspiring to be humble,” that I realized I needed to stop dimming my light.

I began to embrace the idea that shining brightly doesn’t mean I’m taking anything away from others—it means I’m giving them permission to do the same. That shift has allowed me to show up more boldly, share my story unapologetically, and inspire others to step into their own power. It’s a lesson I’ll carry with me forever: our light isn’t meant to be hidden; it’s meant to illuminate the world around us.

Contact Info:

• Website: https://linktr.ee/themichellevaughn
• Instagram: https://linktr.ee/themichellevaughnwww.instagram.com/michellevaughnn/
• Facebook: https://www.facebook.com/michellelynnvaughn
• Linkedin: https://www.linkedin.com/in/themichellevaughn/
• Youtube: https://www.youtube.com/@themichellevaughn
• Other: https://www.tiktok.com/@themichellevaughn