Alright – so today we’ve got the honor of introducing you to Michelle Sullivan. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Michelle, thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

For as long as I can remember I have loved planning events. My career background has always been in the hospitality and event industry.  I was a Sales Manager for the Convention Center and at several luxury hotels in Boston. This experience of working luxury events provided invaluable knowledge in the field. It gave me the confidence and understanding needed when it came time for me to start out on my own and it felt like a very organic progression.

When starting the business I was particularly drawn to weddings as they are a celebration of love, creativity and personal expression.  As a planner I feel so fortunate that I get to be a part of that magic in my every day life.  The company name Twist Six Events came from the fact that it takes six twists of the wire cage to open any bottle of champagne.  Champagne to me symbolizes elegance, celebration and fun which I felt was the perfect match for the brand I was looking to create. Once the name was solidified that was the first step in taking the dream of having my own luxury, boutique planning company and making it a reality.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I received my Bachelor’s degree from the University of Rhode Island. While studying there I had an internship as an event planner at a Yacht Club. That was my first time professionally planning events and I was instantly hooked! Current day I am proud to say that we are now in our 7th wedding season as Twist Six Events. We primarily service weddings in Boston and the surrounding area but travel throughout New England and beyond.

I think what sets us apart from other wedding planning firms is that as the owner I am involved in every wedding or event that we plan. We have an amazing team of planners who help on the day of events and behind the scenes but I am always the main point of contact. In a world where it seems a lot of businesses are always trying to expand and chase the next big thing we have stayed true to what the original vision for the brand has always been. We want to create personalized experiences that leave a lasting impression on our clients. I prefer to limit the number of weddings we take on each year to ensure my personal involvement and know that our couples will be able to feel the care and passion we are putting in to their event. We strive to develop genuine relationships with our couples and never want them to feel like they are just a number. Our mission statement is to exceed each client’s expectations through customized design, attention to detail and flawless event execution and we keep that in mind throughout every step of the planning process.

What do you think helped you build your reputation within your market?

Reputation is everything in the industry. I am incredibly proud to say we have a perfect record of 5 star reviews online since starting in 2017. That is not something that I take lightly. For our couples I realize that this is the biggest day of their lives together so far. I am always incredibly honored when couples choose to put their trust in our company for such an important day. It is extremely validating when they are overjoyed with the results.

Over the years we have built a large community of different vendors and venues that we work with often and share a mutual trust and respect with. Our team of vendors share our commitment to excellence, making communication smoother and problem-solving more efficient. Having a large network also provides us with reliable options for various budgets and styles ensuring every couple’s vision is realized. At each wedding having a cohesive vendor team onsite is one of the biggest keys to our success.

What’s been the most effective strategy for growing your clientele?

The most common way couples hear about us is through referrals. We do not have any paid advertisements online or in print. The biggest compliment we receive is when a past bride sends along our name to a friend or family member. Over the years we have planned countless weddings where a bridesmaid will later reach out to us when it is her turn to become the bride! It is then fun to see those past Twist Six brides at the wedding and get to catch up on what is new in their life.

Social media is also a huge tool that we use to showcase our work and connect with potential clients. Instagram and Facebook are platforms that allow us to share photos and videos of past weddings that highlight our style and brand. It also gives potential clients an inside look at the different vendors and venues we work with and some of the behind the scenes fun. We strive to always keep our page current and a place that couples can use as a resource for wedding inspiration, tips and tricks.

Contact Info:

• Website: https://www.twistsixevents.com
• Instagram: @TwistSixEvents
• Facebook: Twist Six Events

Image Credits

Zev Fisher Photography – Fairmont Copley Boston Wedding and Headshot
Alex Paul Photography – Granite Links Wedding
Emily Delamater – Crane Estate Wedding
Alisha Norden Photography – Church and Granite Links Wedding
Brit Perkins Photography – Boston Skyline