We caught up with the brilliant and insightful Michelle Ravitch a few weeks ago and have shared our conversation below.

Hi Michelle, thanks for joining us today. We’d love to hear your thoughts about family businesses.

When I created Ravitch’s Rentals, I knew I wanted to “escape the matrix” and be self-employed. However, it dawned on me later how beneficial it is for my sisters or any family member to always have a job for the rest of their life. You can’t beat the job security of knowing you can also be an executive board member of the family business. It really hit home though, after my younger sister Katy applied for her first job and quit after the first day. (No judgment here). As someone who did not enjoy the experience of working in the restaurant industry, I completely empathized with her, and want for my sister to associate work with fun opportunities and challenges as opposed to a miserable experience where your time is traded for money. Not only can my sisters be guaranteed a healthy work environment, but I will also always have people I can count on. I made a few Indeed posts a while back in search of employees to hire, but it’s hard to find someone you trust to drive cars like Teslas which can take some time to get used to.

Michelle, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My company is a luxury car rental business that provides our clients with top-of-the-line vehicles for any occasion. We’re here to make sure that our customers can have a luxurious and memorable experience behind the wheel of one of our vehicles. There are a few things that make us stand out. First of all, we take pride in our excellent customer service. We want our clients to feel like royalty when they come to us, and we do everything we can to make sure their experience is exceptional. Additionally, we have a wide variety of vehicles to choose from, so our customers can find the perfect car for their needs. We also have a diverse range of clients, from individuals looking for a fun weekend getaway to businesses that need a high-end vehicle for a special event. We also provide cars for birthday parties, business people who travel, and other professionals who need reliable and luxurious transportation for their clients. At the end of the day, I’m proud of the fact that we can offer our customers a truly unforgettable experience. We’re not just renting out cars – we’re providing our clients with an opportunity to indulge in luxury and enjoy a once-in-a-lifetime experience. It’s incredibly rewarding to see the smiles on our customers’ faces when they drive off in one of our vehicles.

How did you build your audience on social media?

As the owner of Ravitch’s Rentals LLC, building our social media presence has been an ongoing process that has taken time, effort, and a lot of creativity. Here are some of the steps we took to build our social media presence:

Define our target audience: The first step was to identify our target audience, which for us includes luxury car enthusiasts, event planners, and anyone looking for a unique and luxurious experience. We then tailored our social media content to appeal to this audience.

Create a content strategy: We developed a content strategy that included high-quality photos and videos of our luxury cars, behind-the-scenes glimpses of our business, and customer testimonials. We also created engaging captions and used relevant hashtags to increase our reach.

Collaborate with influencers: We partnered with influencers in our niche to showcase our vehicles and reach a wider audience. We identified influencers whose followers aligned with our target audience and worked with them to create sponsored content.

Engage with our audience: We made sure to respond to comments and messages on our social media channels, engaging with our audience and building relationships with our followers. We also ran contests and giveaways to encourage engagement and increase our following.

Leverage social media advertising: We utilized social media advertising to reach new audiences and promote our business. We targeted ads to our ideal customers and tracked our results to optimize our campaigns.

Consistency: We made sure to consistently post content on our social media channels, ensuring that our followers stayed engaged and interested in our brand.

Overall, building our social media presence has been a key part of our marketing strategy, and we continue to adapt and evolve as new trends and technologies emerge. By focusing on quality content, engagement, and consistency, we’ve been able to build a strong following and establish Ravitch’s Rentals LLC as a go-to luxury car rental business.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Fostering brand loyalty is a top priority for us. We want our customers to not only have an exceptional rental experience but also to become repeat customers and advocates for our brand. Here are some of the ways we foster brand loyalty:

Exceptional customer service: We prioritize excellent customer service in everything we do, from our initial communication with customers to the moment they return their rental. We go above and beyond to make sure our customers are satisfied and have unforgettable experiences.

High-quality vehicles: We invest in high-quality vehicles that are well-maintained and in pristine condition. Our customers can trust that they’re getting a luxury rental that’s worth every penny.

Personalized experiences: We tailor our services to each customer, ensuring that they get the best rental experience possible. From customized rental packages to personalized recommendations, we make sure our customers feel valued and appreciated.

Loyalty program: We offer a loyalty program that rewards our repeat customers with discounts and special perks. This incentivizes customers to come back to us for future rentals and shows them that we value their business.

Follow-up communication: After a rental, we follow up with our customers to ensure that they were satisfied with their experience. We also ask for feedback and use this information to improve our services and make adjustments as needed.

Engaging social media: We maintain an active and engaging social media presence that allows us to connect with our customers beyond their rental experience. This fosters a sense of community and loyalty to our brand.

Overall, fostering brand loyalty is about building relationships with our customers and providing exceptional service that keeps them coming back for more. By prioritizing customer satisfaction, personalization, and engagement, we’re able to establish a strong connection with our customers and foster long-term loyalty to the Ravitch’s Rentals LLC brand.

Contact Info:

• Website: ravitchsrentals.com
• Instagram: @ravitchsrentals
• Facebook: Ravitch’s Rentals