We were lucky to catch up with Michelle Moran recently and have shared our conversation below.

Michelle, appreciate you joining us today. Looking back, what’s an important lesson you learned at a prior job

One of the most important things I learned from working a job is that employees need to feel valued. As a business owner, I ensure that anyone I employ or work with knows that they are appreciated, and that I understand and value their worth. This lesson has also helped me build a super-competitive incentive plan for the licensee program we are launching in 2023.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’ve always been an artsy person, but I didn’t get into this industry until 2020, during the pandemic. I was looking for a new business venture and after thinking about a unique skill that I could offer that people would be interested in learning and investing in, opening an art studio immediately came to mind. I didn’t get my studio right away though. I started out doing mobile paint and sip parties at customers’ homes and other business venues, but hauling all of that equipment around and loading/unloading it was not fun. After about 6 months, I was able to lease my building and grow Tipsy Hues without the limitations of what I could fit in my car or finding places to host parties and events.
Today, we hold various events throughout the month and private parties and date nights can be booked any day of the week. Date nights are our most popular service; the studio is decorated with a romantic ambiance and wine and dessert are included. We also do kids parties, painting/craft workshops and sell fully loaded paint-at-home kits.

What’s been the best source of new clients for you?

Word-of-mouth is my best source for new customers. People enjoy their experience at Tipsy Hues and tell their friends, and their friends come and see us. It’s better, and more reputable, than any other marketing methods out there.

How’d you build such a strong reputation within your market?

I believe what helped build my reputation is that I run my business my way. I didn’t look at other businesses in the industry and copy their business model. Instead, I noticed what other studios were not doing and filled the gap. The way I treat and value my customers also plays a big part in building a great reputation.

Contact Info:

• Website: tipsyhues.com
• Instagram: instagram.com/tipsyhues
• Facebook: facebook.com/tipsyhues
• Linkedin: linkedin.com/company/tipsyhues
• Twitter: twitter.com/tipsyhues
• Youtube: youtube.com/channel/UCgeitG9oTcJyjrYiL3YvScw