We recently connected with Michelle Morales and have shared our conversation below.

Michelle, looking forward to hearing all of your stories today. What do you think it takes to be successful?

I believe it take persistence, passion, and dedication to be successful. Being successful to one may be different from another; but for me, being successful is working for myself, doing something that brings me joy, and spending more time with my family. What I wish someone had told me when I started my business is that I would have to work more in the beginning, do all the things I enjoy and don’t enjoy, and spend late nights or time away from family to get there. But if you stay persistent, through all the ebbs and flows of your industry, and keep your end goals in mind, that’s what I believe it takes to be successful. You have to be dedicated to your passion no matter what is thrown your way. Don’t let those tough moments get you down for long. There will be times when you want to quit or give up and wonder “why” but you have to believe in yourself and pick yourself back up. Learn from the challenging moments and think about what you could have done differently or how to improve for the future.

As always, we appreciate you sharing your insights and we’ve got a few more     questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I got into the wedding industry about a year after planning my own wedding. I had left my career in education only months after getting married; which led me to pursue another passion of mine, interior design. During this time, I was helping a close friend plan her destination wedding in the Dominican Republic. She had been working with a Coordinator abroad but she was struggling with the design. Something her coordinator did not assist with. So, I helped her design everything from her ceremony, the types of florals and arrangements that would be used, to the tablescapes, and all the details in between. I quickly realized how my passions for interior design, travel and nature could all tie into wedding and event design by pulling inspiration from all my passions into my projects. Without realizing I could turn this into a full blown business, I had many referrals quickly after and took the leap of faith, left my full time interior design position, and started my business, Eventive Designs. We specialize in weddings and intimate gatherings for those who appreciate a well-designed space and want to evoke an experience through emotions with their guests. There are so many factors that going into planning one, very special day. We handle it all so our couples can enjoy the engagement phase and still stay focused on their careers and personal life. It’s not an easy feat and that’s where we come in for our couples. We want our couples to feel relaxed and educated throughout the process. We know the right vendors for our couples based on experience, style, and personality. A well curated team of vendors makes for a smooth, successful event!

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Showcasing my work. I took on many projects in the beginning for little to no money just to start my portfolio. I used those opportunities to meet other vendors within the industry, introduce myself, and share my service offerings to them to refer their clients to me. I value my relationships with my fellow vendors as much as I do my couples. The experience they both receive reflects my business as a whole and how our processes align with the timeline of events leading up to the event day.

We’d love to hear the story of how you built up your social media audience?

Show up and educate! It’s not just about the pretty weddings and events we curate, but our clients knowing before they reach out to us, what they can expect. From highlights of a past wedding, we can not only show off our work, but explain what goes into each event; the hours of prep, emails, meetings, staffing, the event itself, and then finally, the after event cleanup (such as cleaning inventory, replacing equipment, or washing/etc.)

Contact Info:

• Website: www.eventivedesignsatx.com
• Instagram: @eventivedesignsatx

Image Credits
Paige Vaugh Photography Austin & Jenna Photo Elle Reux Photography