Alright – so today we’ve got the honor of introducing you to Michelle Mills. We think you’ll enjoy our conversation, we’ve shared it below.

Michelle, appreciate you joining us today. Let’s start with the story of your mission. What should we know?

My current mission is to teach people how to heal their eczema naturally. My future mission is to change the dermatological standards for how and what they prescribe to patients with eczema to step away from steroid use and encourage more natural methods. How I got to this place was through my own experience of suffering from eczema off and on since birth. It wasn’t until 2017, when I had the most severe flare-up, that I learned how to fully heal eczema naturally. I took to YouTube with my story. That video attracted many people who wanted to learn to heal naturally too. My life’s purpose is to help people and this felt like the perfect opportunity to do so.

Michelle, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am Coach Michelle Mills, a certified health coach who helps people heal eczema naturally. I help people heal their eczema, come off of medications, and coach them through drug withdrawal such as topical steroid withdrawal. As someone who suffered from eczema on and off their entire life, when I finally figured out how to heal my skin naturally I knew I had to help other people heal as well. I became a certified health coach so I can safely coach people through the process. I am on Instagram daily answering questions on my story, I go live on YouTube weekly (Wednesdays at noon), and I have started posting free eczema advice to TikTok as well. You can find me by searching “Coach Michelle Mills Eczema.” If you need more specialized help, I offer a 3 month long coaching program, self-guided courses, and a spreadsheet (The Ultimate Eczema Food Guide). I started the Empowered Eczema coaching program in 2018 and have had dozens of clients since. This 3 month long program includes 1:1 coaching through messenger, weekly accountability group calls, and access to the course with 20+ video lessons. If you are more of a self-guided type of person then I offer an E-Course called Empowered Eczema with the same video lessons mentioned in the coaching program. The Ultimate Eczema Food Guide is an affordable spreadsheet that helps people know what foods cause eczema to react for what reason. For example, some people react to histamines and I have documented that in that spreadsheet.

We’d love to hear a story of resilience from your journey.

At the start of 2021, I launched a self-guided course. I wanted, at the time, to stop coaching as much and have more passive income. My audience showed little interest. My income from my business suffered for 6 months after that since people didn’t know what I offered. In the fall of 2021 I relaunched my coaching program and have been building up my clients ever since. It could have been easy to have felt negative about the financial impact but I knew I had to just learn from it and keep moving.

How did you build your audience on social media?

Prior to my business, I was on YouTube making random beauty and fashion content with not much luck as attracting an audience. In 2017 I posted a video sharing my experience with eczema and how I was healing it naturally. This video sparked quite a bit of traction and I knew that eczema would become my niche. I posted 2 videos a week for about 3 years and grew my audience to over 10k. My most significant piece of advice is to give as much value as possible when you are starting out. In fact, give away all your secrets. People will hire you as a coach anyway because they need accountability and structure on their journey.

Contact Info:

• Website: www.coachmichellemills.com
• Instagram: www.instagram.com/coachmichellemills
• Youtube: https://www.youtube.com/channel/UCyv8x9FMM1g6_GpYdZN6wRw