We recently connected with Michelle Manire and have shared our conversation below.

Michelle, looking forward to hearing all of your stories today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

The hotel industry, closely associated with professional meeting planners, faces critical challenges due to supply chain issues and staffing shortages. The COVID-19 pandemic had a sudden and adverse impact on the hotel and event industry, causing many to switch careers or leave altogether. As a result, the industry is still reeling from the effects of this significant shift.

To address the matter at hand, we have taken proactive steps.

Firstly, we have booked larger conference venues beyond the years 2025 and 2026. This is due to the fact that in-person events are currently making a comeback and are better than ever. Interestingly, we have noticed a significant increase in attendance, even prior to the COVID-19 pandemic.

Secondly, we have been creatively educating our clients and network about the issue and strongly advising them to take appropriate measures.

Thirdly, we have been proactive in sourcing venues much earlier and utilizing our connections within the hotel industry to ensure that our clients can host their events successfully.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Michelle Manire is a high-achieving professional with extensive experience in the event and hotel industries. Following her success as the first woman hired as General Manager for two major hotel chains, she launched Coast to Coast Conferences & Events in 1994.

Coast to Coast Conferences & Events (CTC) offers a full spectrum of event planning services ranging in size from 100 to 10,000+ attendees locally, regionally, nationally, and internationally. CTC is an industry leader in strategic conference planning and innovative event technologies while prioritizing white glove concierge service.

15% – 40% Cost Savings: As industry experts, we have a proven track record of event cost savings through smart negotiations and market research.

25+ Years of Event Experience: Our team collaborated on every project to think outside the box in search of creative solutions to meet the needs of our clients and the cities we work in.

25% Return on Your Time: We are your strategic partner. Through our strategic planning tools and technology, we give you your valued time back.

How about pivoting – can you share the story of a time you’ve had to pivot?

Developing “flex-courage” has proven to be invaluable during the COVID-19 pandemic as a meeting manager.

“Flex-courage” refers to the ability to confront the current reality and use it as a catalyst for growth, instead of simply enduring it. The industry’s profound changes have compelled me to become more innovative, adaptable, and resilient beyond my limits. I smoothly adapted to managing virtual meetings, while also actively seeking new opportunities for advancement.

My flex-courage empowered me to step beyond my comfort zone, take calculated risks, and remain agile when necessary – all pivotal qualities for successful meeting management in any setting.

What’s worked well for you in terms of a source for new clients?

At CTC, we place our clients at the forefront of our priorities, and we aim to create enduring partnerships with them. Our approach is centered on the client, and it has been successful, with referrals from satisfied clients and existing relationships being the primary sources of new clients. As strategic partners and trusted advisors, we work closely with our clients to ensure that their needs are met beyond their expectations.

Contact Info:

• Website: https://ctcconferences.com/
• Linkedin: https://www.linkedin.com/in/michellemanireevents/
• Other: https://www.linkedin.com/company/coasttocoastconferencesevents/?viewAsMember=true

Image Credits
Kelly Shores, Billy Moon, Caught in the Moment Photography